Designing a Model of Public Persuasion in Good Urban Governance (Case Study: Executive Bodies of Khorasan-Razavi Province)

Subject Areas : Governance

Hadith  Mehmandoost ¹ (1. Ph.D. Student of Management Department, Birjand branch, Islamic Azad University, Birjand, Iran.)
Hamid  Rezaei Far ² (2. Assistant Prof. Management Department, Birjand Branch, Islamic Azad University, Birjand, Iran.)
Mohammad  Mohammadi ³ (2. Assistant Prof. Management Department, Birjand Branch, Islamic Azad University, Birjand, Iran.)
Noor Mohammad  Yaqoubi ⁴ (3. Prof. Management Department, Faculty of Management and Economics, University of Sistan and Baluchistan, Zahedan.)

Received: 2023-12-22 Accepted : 2024-05-01 Published : 2024-06-20

Keywords: Persuasion, Good Governance, Good Urban Governance, Effective Communication. ,

Abstract :

This research has been compiled with the aim of designing a model of public persuasion in good urban governance in Khorasan-Razavi executive bodies. The research method is of a mixed type, which in the qualitative part is based on data theorizing and in the quantitative part, it is a survey with the approach of structural equations. The sampling method in the qualitative part is purposeful and snowball type, the number of participants is 12 people. The statistical population in the quantitative stage is all the managers of executive bodies of Razavi Khorasan in the 2021, whose number is 8936 people. The research method in the quantitative part is a survey with the approach of structural equations and the researcher-made questionnaire tool. The sampling method in the quantitative stage is stratified random sampling proportional to the volume of 368 people. Data analysis in the qualitative part is through coding using MaxQDA software. The findings of the research have shown that factors such as social capital and governance of issues cause public persuasion to form and lead to consequences such as improved performance in the form of sustainable human development and improved problem-solving. The context of these strategies are supportive and cultural policies. In the meantime, one should not ignore the intervenors, such as environmental barriers and communication barriers.

References:

Al Qais, A., Dadgaran, S. M., & Rasouli, M. R. (2018). Explaining the relationship between media persuasion, social networks and lifestyle, the case of Telegram. Media Studies, 4(47), 113-129. [In Persian]
Arnon, D., Edwards, P., & Li, H. (2023). Message or Messenger? Source and Labeling Effects in Authoritarian Response to Protest. Comparative Political Studies, 56(12), 1891-1923.
Barati, S., & Abdoli, M. R. (2020). Designing a Model CEO of Persuasive Practices in Financial Reporting Based on Grand Theory. Financial Accounting Quarterly, 12(47), 86-107. [In Persian]
Corbett, J., & El Idrissi, S. C. (2022). Persuasion, information technology, and the environmental citizen: An empirical study of the persuasion effectiveness of city applications. Government Information Quarterly, 39(4), 101757.
De Coninck, D., d'Haenens, L., & Matthijs, K. (2020). Forgotten key players in public health: news media as agents of information and persuasion during the COVID-19 pandemic. Public Health, 183, 65-66.
Druckman, J. N. (2022). Department of Political Science, Annual Review of Political Science. Northwestern University, Evanston, Illinois, USA. https://doi.org/10.1146/annurev-polisci-051120-110428
Eftekhari, A., & Kazemi, S. M. S. (2016). The model of public opinion persuasion in the Holy Qur'an, a case study of dealing with hypocrites. Strategic Policy Research, 6(22), 9-39. https://doi.org/10.22054/qpss.2017.17257.1484 [In Persian]
Fang, S., Zhao, N., Chen, N., Xiong, F., & Yi, Y. (2019). Analyzing and predicting network public opinion evolution based on group persuasion force of populism. Physica A: Statistical Mechanics and Its Applications, 525, 809-824.
Ghayseri, N., & Aman Kaeh, S. (2021). Information technologies and expansion of governance capacities of modern governments based on persuasion and soft power. Scientific Quarterly of Soft Power Studies, 11(2), 229-252. [In Persian]
Gill, B., & Huang, Y. (2006). Sources and limits of Chinese soft power. Survival, 48(2), 17-35.
Hajipour, H., & Sadeghi, H. (2021). The Role of Islamic Government in Persuading Public Opinion with Emphasis on the Moral Model of Media. Transcendent Policy, 9(32), 185-206. https://doi.org/10.22034/sm.2021.131268.1564 [In Persian]
Kameli, E., & Ashna, H. (2014). A comparative study of persuasion in learning model and Quran model. Interdisciplinary research on the Holy Quran, 12(6), 25-48. [In Persian]
Mirhadi Tafarshi, S. M. R., Motamid Langroudi, F., & Motamid Langroudi, F. (2019). A research on effective strategies for persuading the audience in Razavi's debates. Farhang Razavi Scientific Quarterly, 8(30), 33-55. [In Persian]
Mohsenian Rad, M., & Ghadiry, M. (2019). Media Persuasion and a Case Study of the Media Campaign on “Opt-Out from Subsidy Plan” in Iran. Global Media Journal-Persian Edition, 13(2), 189-206. https://doi.org/10.22059/gmj.2019.70866 [In Persian]
Montazer Ataei, M., Montazer Ataei, R., & Gerivani, A. (2021). Investigating Rationality in Public Policy Making with Meta-synthesis Method. Governance and Development Journal, 1(4), 143-180. https://doi.org/10.22111/jipaa.2021.154563 [In Persian]
Mosleh, I., & Salimi, G. (2021). Governance issues and governance issues. Specialized Quarterly Journal of Supreme Governance, 2(3), 10-32. [In Persian]
Nejadlar, H., Ghaffari, R., & Ahmadi, M. (2022). The Monotheistic Governance Model with the Data-Driven Theory Approach. Islamic Life Style, 5, 1-12. [In Persian]
Nemati Anarky, D. (2016). Psychology of media trust. Interdisciplinary Studies in Media and Culture, 7(1), 147-179. [In Persian]
Ojagh, Z., & Amin, R. (2019). Qualitative Content Analysis of the most visited websites in Health: Persuasive Content for Changing Smoking Behavior. New Media Studies, 4(16), 264-299. https://doi.org/10.22054/nms.2019.31954.476 [In Persian]
Paraskevopoulos, C. J. (2010). Social capital: summing up the debate on a conceptual tool of comparative politics and public policy. Comparative Politics, 42(4), 475-494.
Qhapchi, H., Sharifi, S. M., Farhani, A. A., & Roshandel Arbatani, T. (2022). The role of seven influential theories of social sciences and political sciences in the process of international media persuasion of terrorist groups (case study: ISIS). Religion and Communication, 29(62), 342-313. https://doi.org/10.30497/rc.2022.76526 [In Persian]
Salcedo, B. (2019). Persuading part of an audience. arXiv preprint arXiv. https://doi.org/1903.00129
Sarukhani, B. (2013). Sociology of Communication. Tehran: Soroush Publications. [In Persian]
Scarlett, L., & McKinney, M. (2016). Connecting people and places: the emerging role of network governance in large landscape conservation. Frontiers in Ecology and the Environment, 14(3), 116-125. https://doi.org/10.1002/fee.1247 [In Persian]
Shams, M., & Hashemibisetooni, M. (2019). Prioritizing good urban governance indicators from citizens' points of view of Bisotun city. Journal of Geography, Urban and Regional Studies, 8(29), 81-92. [In Persian]
Shannahan, N. (2022). Beyond Persuasion: Propaganda as Signaling in Chinese Public-Schools [Master's degree, University of Chicago].
Strauss, A., & Corbin, J. (1998). Basics of qualitative research. Sage publications, Germany.
Xu, H. (2020). On the tractability of public persuasion with no externalities. In Proceedings of the Fourteenth Annual ACM-SIAM Symposium on Discrete Algorithms. Society for Industrial, 2708-2727.
Yavarian, A., Tootian Esfahani, S., Mirsepasi, N., & Memarzadeh Tehran, G. (2022). Designing a Model for Promoting Public Welfare Based on Good Governance. Journal of Public Administration, 14(2), 283-312. https://doi.org/10.22059/jipa.2022.340415.3126 [In Persian]
Young, R. (2016). Persuasive communication: How audiences decide. Routledge.