Pathology of the press industry of the country with the aim of providing an evolutionary model

Subject Areas : Media Management

Asghar Nemati ¹ , bahram alishiri ² , taher Roshandel Arbatani ³ , Naser Azad ⁴

1 - Ph.D. Student of Media Management, Faculty of Management, Azad University, South Tehran Branch, Tehran, Iran
2 - Assistant Professor, Department of Public Administration (Base 17), Faculty of Management, Azad University, South Tehran Branch, Tehran, Iran
3 - Professor of Media Management, Faculty of Management, University of Tehran, Tehran, Iran.
4 - Assistant Professor, Department of Media Management (Base 22), South Tehran Branch, Islamic Azad University, Tehran, Iran.

Received: 2019-01-24 Accepted : 2019-03-14 Published : 2019-05-22

Keywords: Press Industry, Five Porter Competitive Forces, Transformational Management, Pathology,

Abstract :

has it. The research project has been based on the use of the Porter Model Five Competitive Forces and by obtaining the votes of experts in the press industry, a pathologic assessment of the current state of the industry in the country, followed by a desirable and indigenous pattern for the development of this industry. To deal with environmental changes. In this research, a qualitative method strategy for responding to research propositions will be used. In the Pathology section of the press industry, using the Delphi method, the opinions of experts in the field are gathered and summed up and used in the formulation and presentation of the desired model of industry transformation using the data theory approach of the foundation. The statistical population of this study is all experts and experts in media management, especially the press industry. The information in this research is gathered through library, deep interview and structured questionnaire. Descriptive and inferential statistics were used to analyze the data using SPSS software. The results in the Department of Pathology of the Industry show that economic problems are the main industrial damage that the press is suffering from, and factors such as cyberspace competitors, political constraints and weaknesses in the human resource education system.