Exploring the Banking System Media Model of Economic Strength Resilience during Social Media Warfare & Coronavirus Pandemie: A Grounded Theory Study

Subject Areas : Media Management

Mohammadjavad Khomami ¹ , Faeze Taghipour ² , Saeed Sharifi ³

1 - دانشجوی دکتری مدیریت رسانه، واحد نجف آباد، دانشگاه آزاد اسلامی، اصفهان، ایران
2 - Islamic azad university khorasgan
3 - دانشیار، گروه مدیریت و برنامه ریزی فرهنگی، واحد خوراسگان، دانشگاه آزاد اسلامی، اصفهان، ایران

Received: 2023-07-15 Accepted : 2023-08-23 Published : 2023-10-23

Keywords: Corona Virus Pandemie, Social Media Warfare, Media Model, resilience, Economic Strength,

Abstract :

Base:Extra burden on Iran Society Psychological Security, by Hyper medias like BBC,VOA,Euro News also new targeted networks like Manoto ,Iran International,etc. In terms of Corona Pandemic & Sanctions Consequences, lead the bank oriented economy of Iran to take on customer driven values to immunization of media based model that is the basis & background of this research. Being affected by new generation of wars known as Psychological Media Warfare, Iran has encountered an expensive experience about the potential of social media, satellite and TV channels that aims at the banking system in which plays the role‌ of vital artery in the bankoriented economy of the country.Material & Method: This paper has used qualitative method and Grounded Theory Methodology by semi structured interviews with 34 banking and media elite managers, out of 20 Private Bank in Iran, to identify critical factors after coding process in a media based model.Research Achievement:Casual Conditions: are Sanction & Corona Virus Pandemic Consequences , also Social Media Cultural Invasion and USA withdrawal from JCPOA(Joint Comprehensive Plan of Action) results.Phenomenon: Resilience & Immunisation depend on Price Elasticity of Demands as Core Category.Context: Level of E-Banking Platforms & Media Sources.Interving Conditions: Customer drived Values & Corporate Governance.Conclusion: By Approach Adoption of paradigm Strategies as Customer Persuasion & Productivity Management, also Risk & Cost management due to Portfolio Modification in a Proffesional Banking Intermediation, the Immunisation can be possible.