A qualitative exploration of the process of rethinking women's family roles with an emphasis on the role of social media
Subject Areas : Woman and Society
SeyedAlireaza Afshani
1
*
,
Abbas Shafinaderi,
2
,
علی محمد مزیدی
3
1 - Professor of Sociology, Department of Social Sciences, Yazd University, Yazd, Iran
2 - Communication Sciences, Meybod Branch, Islamic Azad University, Meybod, Iran
3 - مدیر گروه ارتباطات دانشگاه آزاد اسلامی واحد میبد
Keywords: Rethinking family roles, changing family power relations, women, gender division of labor, Yazd,
Abstract :
Introduction: The purpose of the current research is to explore the process of rethinking women's family roles with an emphasis on the role of social media.
Methods: The authors of the article have used qualitative methodology and grounded theory. The target community was the upper middle class of Yazd city. Of these, 15 people were selected for interviews through theoretical and targeted sampling. Sampling in this research continued until the saturation stage, so that the new interview had no effect on advancing the final theory. The data collected in this research were analyzed using three stages of open, central and selective coding.
Findings: The results of this research are presented in the form of 253 concepts, 56 subcategories and 17 main categories along with the story line and paradigm model. The findings indicate that "rethinking family roles" as a central phenomenon follows a set of factors such as rethinking in raising children, rethinking in daily life, rethinking in home management, rethinking in housework, rethinking in division of labor. Gender, rethinking of girls in marriage, rethinking in having children is created along with a set of contextual and intervening factors. The above rethinking requires the use of three main strategies including conscious role-playing outside the home, dynamics in choosing female roles, employment and independence of women, which leads to consequences such as the birth of feminism and changes in the family. The power relationships of the paradigm model and storyline provide a better understanding of the above results.
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