Designing a Growth Pattern for Small and Medium Businesses of Iranian Women (Case Study of Selected Provinces)
Subject Areas : Woman and familyShahla Salouneh 1 , Parviz Saketi 2 , Katayun Purmahdi 3
1 - Ph.D. Candidate in Entrepreneurship , Department of Entrepreneurship , Qazvin Branch, Islamic Azad University ,Qazvin , Iran.
2 - * corresponding author. Assistant Professor ,Department of Management and Educatinal Planing,University of Shiraz, Shiraz ,Iran.
3 - Assistant Professor,Department of Public Administration ,South Tehran Branch ,Islamic Azad University ,Tehran ,Iran
Keywords: ", "Womens Entrepreneurship", Small and Medum Enterprises".", Small and Medum Enterprises Growth ".",
Abstract :
Small & Medium-sized Enterprises growth has been taken into consideration by many academia and policymakers as a research area in recent years. This study aims to determine factors influencing growth of women-led SMEs. This study adopts Sequential Exploratory Mixed Methods (integrating quantitative and qualitative data) Design. In first step we studied factors affecting growth of women-led SMEs, in this regard, a sample of experts in women-led SMEs and marketing (N = 15) was selected and interviewed with Semi-structured method in 5 provinces of Iran (Guilan, Khorasan, Markazi, Kerman and Kordestan). The contents of the interviews were analyzed in three stages of Coding (open, axial, selective). At the end of qualitative research, a questionnaire was designed based on the key concepts. In the second step (i.e., quantitative part) a sample of 55 women-led SMEs from west of the country was examined through random sampling method. Based on the findings of the study, the Conceptual Model dimensions were appreciated by experts and entrepreneurs from the descriptive aspect. Additionally, analyses of main purposes of this study revealed that a set of factors including entrepreneurial competencies, market growth strategies, business models, the role of government, and cultural and political factors, influences growth of women-led enterprises
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