طراحی الگوی رشد کسب و کارهای کوچک و متوسط زنان ایران (مطالعه موردی استان های منتخب)
محورهای موضوعی : زن و خانوادهشهلا سالونه 1 , پرویز ساکتی 2 , کتایون پورمهدی 3
1 - دانشجوی دکتری، گروه کارآفرینی ،واحد قزوین ،دانشگاه آزاد اسلامی ، قزوین، ایران.
2 - استادیار، گروه مدیریت و برنامه ریزی آموزشی ،دانشگاه شیراز، شیراز، ایران. (نویسنده مسئول).P.saketi@shirazu.ac.ir
3 - استادیار، گروه مدیریت دولتی،واحد تهران جنوب ، دانشگاه آزاد اسلامی ، تهران ، ایران
کلید واژه: "کارآفرینی زنان", "کسب و کارهای کوچک و متوسط زنان", "رشد کسب و کارهای کوچک ومتوسط زنان",
چکیده مقاله :
رشد کسب و کارهای کوچک و متوسط به عنوان یک حوزه تحقیقاتی در سالهای اخیر مورد توجه دانشگاهیان و سیاست گذاران زیادی قرار گرفته است. دراین پژوهش ما به دنبال آن هستیم تا عوامل موثر بر رشد کسب و کارهای کوچک و متوسط زنان را شناسایی نماییم. این پژوهش از لحاظ ماهیت ، مبتنی بر رویکرد آمیخته کیفی – کمی و با طرح ترکیبی متوالی اکتشافی انجام شده است . در مرحله اول،با 15 نفر از خبرگان در امور بازاریابی و کسب و کار و زنان صاحب کسب و کارهای کوچک و متوسط در ایران؛ در 5 استان (گیلان، خراسان، مرکزی ،کرمان و کردستان ) به عنوان نمونه و به روش نیمه ساختار یافته مصاحبه شد.متون مصاحبه در سه مرحله کد گذاری( باز، محوری و انتخابی) مورد تحلیل قرار گرفت . درپایان پژوهش کیفی بر اساس مفاهیم کلیدی ، پرسشنامه ای تنظیم شد و در مرحله دوم (بخش کمی ) در نمونه ای شامل 55 واحد کسب و کار کوچک و متوسط زنان در غرب کشور به روش نمونه گیری تصادفی مورد سنجش قرار گرفت .بر اساس یافته های این مطالعه از جنبه توصیفی ابعاد مدل مفهومی از دید خبرگان و کارآفرینان مناسب بوده اند. تحلیل های مربوط به اهداف اصلی پژوهش نشان می دهد که مجموعه ای از عوامل رشد کسب و کارهای زنان را تحت تاثیر قرار می دهند که شامل شایستگی های کارآفرینی ،راهبردهای رشد بازار ، شیوه های کسب و کار، نقش دولت،عوامل سیاسی و فرهنگ است.
Small & Medium-sized Enterprises growth has been taken into consideration by many academia and policymakers as a research area in recent years. This study aims to determine factors influencing growth of women-led SMEs. This study adopts Sequential Exploratory Mixed Methods (integrating quantitative and qualitative data) Design. In first step we studied factors affecting growth of women-led SMEs, in this regard, a sample of experts in women-led SMEs and marketing (N = 15) was selected and interviewed with Semi-structured method in 5 provinces of Iran (Guilan, Khorasan, Markazi, Kerman and Kordestan). The contents of the interviews were analyzed in three stages of Coding (open, axial, selective). At the end of qualitative research, a questionnaire was designed based on the key concepts. In the second step (i.e., quantitative part) a sample of 55 women-led SMEs from west of the country was examined through random sampling method. Based on the findings of the study, the Conceptual Model dimensions were appreciated by experts and entrepreneurs from the descriptive aspect. Additionally, analyses of main purposes of this study revealed that a set of factors including entrepreneurial competencies, market growth strategies, business models, the role of government, and cultural and political factors, influences growth of women-led enterprises
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