Consumption Behavior of Arab Women in Eid Al-Fitr Shopping Ritual
Subject Areas : Management
Rezvan Bahmaei
1
,
Maryam Darvishi
2
,
Jaber Mohammad Moosaee
3
1 - Islamic Azad University OmidIyeh Branch, Department of Business Management, OmidIyeh, Iran.
2 - Islamic Azad University OmidIyeh Branch, Department of Business Management, OmidIyeh, Iran.
3 - Islamic Azad University OmidIyeh Branch, Department of Business Management, OmidIyeh, Iran.
Keywords: Shopping ritual, Eid al-Fitr, Arab women, phenomenology, consumption behavior,
Abstract :
The research aimed to study the Arab women’s behavior of consumption on the shopping of Eid al-Fitr ritual by phenomenological methodology. The statistical population consisted of all the Arab women living in Khouzestan province. The sample included 13 Arab women, which were saturated by the interviews. The research design was qualitative with the Van Mannen method on the interpretive paradigm basis. The data were analyzed using the phenomenological strategy via semi-structured interviews. The analysis was carried out after the sample saturation and exploration of main and secondary themes. The results ended to four main themes including: “meaning and concept of the phenomenon of Eid al-Fitr and the shopping of Eid al-Fitr in the family, role, and process of shopping for Eid al-Fitr in families, necessities and challenges of shopping for Eid al-Fitr and effects and consequences of shopping for Eid al-Fitr in families. "The most important conclusion of the study was semantic and identities overlap for the Eid al-Fitr phenomenon and shopping before Eid al-Fitr among the studied population. The indicative essence of the overlap included in the religious approach, to complying the religious duty and also ritual concept and being a tradition along with the ethnic ceremony.
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