Identifying factors affecting the development of tourism in line with the desired model Urban governance (case Study: Lake Urmia)
Maryam َAdib zadeh
1
(
Assistant Professor, Department of Public Administration, North Tehran Branch, Islamic Azad University, Tehran, Iran
)
میثم چگین
2
(
Assistant Professor, Department of Policy and Public Affairs, Faculty of Public Administration and Organizational Sciences, School of Management, University of Tehran, Tehran, Iran.
)
Hossein Roknabadi
3
(
student
)
Keywords: Tourism development, model, urban governance, Lake Urmia,
Abstract :
Context and purpose: The present research was conducted in order to identify the effective factors on the development of tourism in line with the ideal model of urban governance in the field of Urmia Lake tourism.
Research method: This research is of the type of library and qualitative research in terms of practical purpose and in terms of nature. The data was prepared using the Delphi method with the participation of 23 experts, and with the help of theme analysis, effective factors were identified in the form of 212 primary themes. In the first stage, five factors extracted from the research background and in the second stage based on the opinions of experts into four main factors and divided into 16 sub-factors and were approved by the expert group.
Findings: Four factors of flexibility and acceptance of change, creativity and innovation, governance models, and tourism strategy were determined and identified. Also, in the component of flexibility and acceptance of change, the sub-component of building social trust with a weight of 0.2333 is ranked first, improvement of environmental conditions with a weight of 0.2089 is ranked second, infrastructure strengthening is ranked third with a weight of 0.1803, and tourism by local residents is ranked fourth with a score of 0.1571.
Conclusion: The components of flexibility and acceptance of change, creativity and innovation, governance models, tourism strategy should be considered as the main factors in the development of tourism in the optimal model of urban governance.
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