Designing a Model to Online Shopping Behavior Based on the Quality of Sites

Subject Areas : Educational

Mahmoud  Naderi Bani ¹ (استادیار و عضو هیأت علمی گروه مدیریت بازرگانی دانشگاه یزد)
Mahdi  Al Husseini almodarresi ² (استادیار و عضو هیأت علمی گروه مدیریت بازرگانی دانشگاه یزد)
adeleh  dehghani ghahnavi ³ (دانشجوی کارشناسی ارشد مدیریت بازرگانی- بازاریابی دانشگاه یزد)
Mohammad Mahdi  afshar ⁴ (دانشجوی دکترای مدیریت دانشگاه صنایع و معادن)

Received: 2017-10-17 Accepted : 2017-10-17 Published : 2017-10-17

Keywords: content quality, Students (non-virtual) master input Yazd University in 1393, intention to internet purchase, apparent quality, Applicable the results to student communities, Technical Quality,

Abstract :

The purpose of this research was to provide a comprehensive model of the determinants of online shopping behavior based on site quality. This research was descriptive and Applied Survey. The populaition of research was M.A students with entrance of 1393 in Yazd University. 212 sample were chosen based on Cochran formula and by classes sampling. The data collection instrument was questionnaire. data analysis was performed by little squares and by helping of Smart Pls2/0 and Amos23 softwares. Findings showed that technical, appearance and content quality of website Positive affect intention to internet purchase (P<0/05).

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