The Impact of Using social media on the Social Identity and Job Performance of Employees in the Sport Organization of Tehran Municipality

Subject Areas : Sports Science and Healthy

Alireza  Zand ¹ (Assistant Professor, Qods Branch, Islamic Azad University, Qods, Iran)
GhilamReza  Faraji ² (Assistant Professor, Qods Branch, Islamic Azad University, Qods, Iran.)
Alireza  Taati Kovarim ³ (Master's degree, Sports Management, Qods Branch, Islamic Azad University, Qods, Iran)

Received: 2023-01-21 Accepted : 2023-02-27 Published : 2023-03-21

Keywords: Employees, job performance, Social identity, social media, Sport Organization of Tehran Municipality,

Abstract :

The purpose of the present study is to review the effect of using social media on the social identity and job performance of employees in the sport organization of Tehran municipality. This is a descriptive-correlational study which was conducted as field research by questionnaires. According to the obtained information, there are 1360 employees in the sport organization of Tehran municipality in 2021. Based on the Morgan Table, 302 members were chosen as the research sample. For data collection, Jahānbāni’s questionnaire (2018), Richard Jenkins’ social identity survey (2008), and job performance questionnaire designed by Kumpz et al. were used. Descriptive statistics was used to classify raw scores, design frequency distribution tables and measure dispersion indexes such as average, standard deviation, and frequency. The results showed that using social media is effective on the social identity and job performance of employees in the sport organization of Tehran municipality. Thus, it is recommended to create a special database and register the employees’ requests with the purpose of understanding their needs and expectations in social networking. Besides, it is suggested to have dialogue with the employees through practical programs in social media in order to improve their performance.

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