The Impact of Using social media on the Social Identity and Job Performance of Employees in the Sport Organization of Tehran Municipality

Subject Areas : Sports Science and Healthy

Alireza Zand ¹ , GhilamReza Faraji ² , Alireza Taati Kovarim ³

1 - Assistant Professor, Qods Branch, Islamic Azad University, Qods, Iran
2 - Assistant Professor, Qods Branch, Islamic Azad University, Qods, Iran.
3 - Master's degree, Sports Management, Qods Branch, Islamic Azad University, Qods, Iran

Received: 2023-01-21 Accepted : 2023-02-27 Published : 2023-03-21

Keywords: Employees, job performance, Social identity, social media, Sport Organization of Tehran Municipality,

Abstract :

The purpose of the present study is to review the effect of using social media on the social identity and job performance of employees in the sport organization of Tehran municipality. This is a descriptive-correlational study which was conducted as field research by questionnaires. According to the obtained information, there are 1360 employees in the sport organization of Tehran municipality in 2021. Based on the Morgan Table, 302 members were chosen as the research sample. For data collection, Jahānbāni’s questionnaire (2018), Richard Jenkins’ social identity survey (2008), and job performance questionnaire designed by Kumpz et al. were used. Descriptive statistics was used to classify raw scores, design frequency distribution tables and measure dispersion indexes such as average, standard deviation, and frequency. The results showed that using social media is effective on the social identity and job performance of employees in the sport organization of Tehran municipality. Thus, it is recommended to create a special database and register the employees’ requests with the purpose of understanding their needs and expectations in social networking. Besides, it is suggested to have dialogue with the employees through practical programs in social media in order to improve their performance.

References:

 

جس، ف.؛ گریگوری، ف. (1380). نظریه‌های شخصیت. تهران: روان.

جنکینز، ریچارد دین (1381). هویت اجتماعی. ترجمه تورج یاراحمدی. تهران: نشر و پژوهش شیرازه.

جهانبانی، نجیب‌الله (1397). بررسی رابطه بین شبکه‌ها و رسانه‌های اجتماعی بر سلامت روان مدیران مدارس متوسطه دوره اول آموزش و پرورش شهرستان چابهار. پایان‌نامه کارشناسی ارشد. دانشگاه آزاد اسلامی واحد بندر جاسک.

شعبانی، حسن؛ مقامی، حمیدرضا (1384). تاثیر روش آموزش مسأله‌محور بر افزایش خلاقیت و پیشرفت تحصیلی دانش‌آموزان پایه سوم راهنمایی شهر دلیجان. دانش و پژوهش در علوم تربیتی، شماره 7، ص 1-18.

عبداللهی، محمد؛ قادرزاده، امید (1388). هویت اجتماعی غالب کردها در کشورهای ایران و عراق. نامه علوم اجتماعی،17(36)، ص 1- 25.

نادی، محمدعلی (1395). رابطۀ بین هویت اجتماعی و تعهد سازمانی با ارتباطات سازمانی در بین کارکنان سازمان ورزش و جوانان استان اصفهان و یزد. مطالعات مدیریت ورزشی، 8(37)، ص161-180.

 

 

 

Bhimani, H., Mention, A.L. & Barlatier, P.J. (2019). Social media and innovation: A systematic literature review and future research directions. Technological Forecasting and Social Change,144, p.251-269.

Cao, X., Guo, X., Vogel, D. & Zhang, X. (2016). Exploring the influence of social media on employee work performance. Internet Research, 26(2), p.529-545.

Fornell, C. & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), p.39-50.

Frisby, C.M. & Wanta, W. (2018). Media hype and its influence on athletic performance. Advances in Journalism and Communication, 6(01), p.1-15.

Kim, N., Park, S. (2017). The relationship between media sports involvement experiences and sports values and sports participation. International Journal of Applied Engineering Research, 12(20), p.9768-9773.

Koopmans, L., Bernaards, C.M., Hildebrandt, V.H., Van Buuren, S., Park, J.Y., Im, I. & Sung, C.S. (2017). Is social networking a waste of time? The impact of social network and knowledge characteristics on job performance. Knowledge Management Research & Practice, 15(4), p.560-571.

Prunka, M. (2015). Twitter and sports communication: The effect on athletes, organizations and the traditional media. URL= https://libres.uncg.edu/ir/listing.aspx?id=20183

Stevens, J.P. (2009). Applied Multivariates Statistics for the Social Seiencss (5 ^th Ed.). USA: Routledge.

Van der Beek, A.J. & De Vet, H.C. (2014). Improving the individual work performance questionnaire using rasch analysis. Journal of applied measurement,15(2), p.160-175.

Yen, Y.-S., Chen, M.-C. & Su, C.-H. (2020). Social capital affects job performance through social media. Industrial Management & Data Systems,120(5), p.903-922.