Modeling Effective Components on Development Agritourism Township Masal

Subject Areas : Rural and nomadic studies

habib  mahmoodi ¹ (university of tehran)
seyyed hasan  moteei langrodi ² (Professor of Geography and Rural Planning, Faculty of Geography, University of Tehran, Tehran, Iran:)
hasanali  farajisabokbar ³ (Associate Professor of Geography and Rural Planning, Faculty of Geography, University of Tehran, Tehran, Iran:)
MOJTABA  Ghadiri Masom ⁴ (Professor of Geography and Rural Planning, Faculty of Geography, University of Tehran, Tehran, Iran)
majid  yasoori ⁵ (, Professor of Geography and Rural Planning, University of Guilan, Guilan, Iran:)

Received: 2018-12-02 Accepted : 2020-03-16 Published : 2021-01-20

Keywords: Modeling, Agricultural Tourism, Agritorism, Individual characteristics of farmers, Masal Township,

Abstract :

Agritourism is a form of nich tourism, part of rural tourism, which is blended with the components of the village, farm, tourists, stakeholders and farmers who are always exposed to all kinds of economic risks.This research aims to model the effective factors on the development of agritourism in Masal Township with an emphasis on the component of the farmer, and attempts to present this form of tourism as a strategy for diversification into resources by presenting a model of the position of farmers in forming agricultural tourism. Income for villagers.. The township of Masal has 108 rural areas. In total and based on sampling in descriptive studies, 20% of villages, 20 villages were identified as examples.The statistical population consisted of 2588 rural households located in 20 rural areas selected in three areas, ranges, foothill and mountainous. Based on the Cochran sampling formula with a 5% error rate, 338 rural households were selected as the sample population.The approach of this research is quantitative, and in analyzing the data, descriptive and analytical-exploratory tests have been used.  The results of the research showed that the indices that farmers need to consider for agritourism should include individual characteristics of farmers, knowledge and skills, capital and assets, motivation and willingness to provide services to agricultural tourists. Also, the overall survey results showed that based on the indicators mentioned in the current situation, rural households living in mountainous and mountainous regions tend to be more inclined to accept agricultural tourism.

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