The Effect of Human ResourcesS strategies on the Manpower Productivity in Sari 1 and 2 Industrial Estate Productive Firms with Moderating role on cost leadership business strategy

Subject Areas : Business Management

Abolhassan Hosseini ¹ , Mohsen Alizadeh Sani ² , Hamed Gholami Kordkheili ³

1 - عضو هیئت علمی دانشگاه مازندران
2 - استادیارگروه مدیریت بازرگانی، دانشگاه مازندران
3 - Graduate Student of EMBA at University of Mazandaran

Received: 2016-05-03 Accepted : 2016-12-19 Published : 2017-02-19

Keywords: Labor Productivity, Human Resource Strategy, cost leadership business strateg,

Abstract :

Nowadays, the importance of human resource is very evident and crucial for the organizations. The proper use of human resources has been considered very valuable for the government. In other words human being is both the means and target for development. The research method was descriptive survey correlations. To gather the data three questionnaires were used namely: Human resources strategy (Lepak & Snell); manpower productivity (Hersey& Goldsmith); cost leadership strategy (Dess & Davis). The Cronbach’s alphas respectively were 0.94, 0.92 and 0.93. To analyze the data structural equation modeling and PLS software were used. The results showed that according to the value obtained for the path coefficient and T-statistics, commitment, productivity and collaboration Strategy associated with labor productivity, and cost leadership strategy as moderating variable, moderate the relationship between human resources and manpower productivity.

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