Enhancing Green Productivity via A Two-Level Green Supply Chain Management Practice Model and Importance Analysis: Bushehr Petrochemical Industries

Subject Areas : Business Management

Ahmad Ghorbanpoor ¹

1 - Assistant Professor Department of Industrial Management,Faculty of literature and humanities, Persian Gulf University, Bushehr, Iran

Received: 2018-02-09 Accepted : 2019-02-07 Published : 2019-05-22

Keywords: fuzzy logic, Green Productivity, Green Supply Chain Management, Importance and Performance Matrix, Two-level Model,

Abstract :

In the present era, green supply chain management is considered as an important organizational philosophy in reducing environmental hazards and a preventive approach to increase organizational performance. Different industries are obliged to enforce environmental compliance during various supply chain processes to meet environmental obligations in their production or service activities. Hence, the main purpose of the current enquiry was to design a two-level model for green supply chain management practice and to analyze the relevant importance of each component, via fuzzy analysis, in enhancing green productivity in the Petrochemical Industry in Bushehr province, Iran. The research population consisted experts and specialists from both the industry and the university. The research data were gleaned through a researcher-made questionnaire. To serve the purpose, the study commenced with reviewing the existing literature via a qualitative content analysis approach which identified 12 important measures that can be taken in the field of green supply chain management. Having validated the Two-Level Model, the importance of each of the measures was computed via Fuzzy analysis. Finally, the managerial measures in Green Supply Chain were classified and, accordingly, suggestions were presented to the Petrochemical Industries Managers concerning how to improve their situation.

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