Presenting an Efficient Model for the Selection of Marketing Managers in the Tile and Ceramic Industry (Regarding strategic thinking, innovation orientation, customer focuse and internet knowledge)
Subject Areas : Business Management
Soleyman Iranzadeh
1
(Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran)
hossein Emare
2
(Instructor,member of the faculty,business management department of Islamic Azad University of Bonab Branch)
Keywords: Strategic Thinking, Customer Orientation, Customer Focus, Customer Driven,
Abstract :
Management in the modern age requires different skills including strategic thinking, customer-orientation and so on. Of course, these skills are prioritized taking into account the type of the activity of the organization and its environment. In this research, by studying the focus group the skills effective on the success of the marking manager are determined in the Tile and ceramic industry, and after a survey in this industry, the necessary modifications are made in the variables. Finally, considering the optimal combination of skills, a suitable model is offered for the selection of marketing managers in this industry.
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_||_Azar, A., & Momeni, M. (1998). Statistics and Its Application in Management 1. Tehran: Samt Publication, (In Persian).
Bonn, I. (2001). Developing Strategic Thinking as A Core Competency. Management Decision, 39(1).
Bonn, I. (2005). Improwing Strategic Thinking: A Multilevel Approach. Leadership & Organization Development Journal, 26(5).
Clark, M. (1998). Can Specialists Be General Managers ?. Journal Of Managing Development, 17(3).
Graetz, F. (2002). Strategic Thinking Versus Strategic Planning (Towards Understanding The Complementarities). Management Decision, 40(5).
Heidarzadeh, K., & Abdolvand, M. (2004). Marketing Concept; Mega Concept Evaluation. Journal of Economics & Management, 61.
Lietka, J. (1999). Strategic Thinking (Discussion Paper). Public Service Commission Of Canda.
Loos, P. (2002). Concept Of Customer Orientation (Internet Business Model For Customer-Driven Output). Working Paper.
Robert, M. (2000). The Power of Strategic Thinking (Lock In Markets, Loukout Competitors). Mc Graw-Hill.
Singh, S., & Adu, K. (1998). Customer Orientation and Performance: (A Study of Smes). Management Decision.