varamini.masoumeh
Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
[
Vol.11,
Issue
2
- SummerYear
1395]
vazifehdust.hossein
The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
[
Vol.11,
Issue
1
- SpringYear
1395]