Author Index

Abdolvand.Mehri Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View [ Vol.9, Issue 2 - Summer Year 1393]

Bajlan.A. The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian) [ Vol.9, Issue 2 - Summer Year 1393]

Emari.H. Determinants of High Income Customer Satisfaction: Case of Apartment Buyers in Tabriz [ Vol.9, Issue 1 - Spring Year 1393]

fazlzadeh.alireza Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty [ Vol.9, Issue 3 - Autumn Year 1393]

ghafari ashtiani.peyman Changes in Consumer Behavior in the Wake of Sanctions [ Vol.9, Issue 3 - Autumn Year 1393]
ghafari ashtiani.peyman The Investigation of competitive Intelligence from the Entrepreneurs` Perspective (Structural Equation Modeling Approach) [ Vol.9, Issue 1 - Spring Year 1393]
ghasemi.paria An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz) [ Vol.9, Issue 1 - Spring Year 1393]
Ghorbani Ghavidel.S. The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective [ Vol.9, Issue 2 - Summer Year 1393]

Haji Ahmadi.E. Developing a Model for Software-as-a-Service Adoption [ Vol.9, Issue 1 - Spring Year 1393]
Harandi.A. Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity [ Vol.9, Issue 2 - Summer Year 1393]
Hoseinzadeh Emam.A. Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View [ Vol.9, Issue 2 - Summer Year 1393]

jafari far.shiva The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran) [ Vol.9, Issue 4 - Winter Year 1393]
Jalaly.M. The Relationship between Self-esteem, Social Influence and Life Satisfaction with Impulse Buying Tendency [ Vol.9, Issue 2 - Summer Year 1393]

Kamfiroozi.Mohammad Hassan Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company) [ Vol.9, Issue 4 - Winter Year 1393]
Karami.N. Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran) [ Vol.9, Issue 2 - Summer Year 1393]
Kenarehfard.M. The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile) [ Vol.9, Issue 4 - Winter Year 1393]

Mahdieh.Omid Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy) [ Vol.9, Issue 1 - Spring Year 1393]
Mahmoudi Maymand.Mohammad Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity [ Vol.9, Issue 2 - Summer Year 1393]
Miarrostami.M. Impact of Product Packaging and Family Communication Patterns on Children and Parents Buying Behavior (Children and Parents Who Go Shopping in Entertainment and Shopping Centers) [ Vol.9, Issue 3 - Autumn Year 1393]
Mojoodi.Amin An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz) [ Vol.9, Issue 1 - Spring Year 1393]
Moosavi.seyed shahab The Influence of Organizational Climate’s Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank) [ Vol.9, Issue 1 - Spring Year 1393]
mosavi.Seyyed Aliereza The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile) [ Vol.9, Issue 4 - Winter Year 1393]
motahari nejad.fatemeh Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance) [ Vol.9, Issue 2 - Summer Year 1393]

osmani.amjad The Study of Effect Marketing Strategies Alignment on Supply Chain and Organizational Performance (Case: Entekhab Industrial Group) [ Vol.9, Issue 2 - Summer Year 1393]

Panahi Vanani.Mandana The Survey of Effect of Delight Services and Trust on Loyalty [ Vol.9, Issue 4 - Winter Year 1393]
Poorashraf.Yassan Allah Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance) [ Vol.9, Issue 2 - Summer Year 1393]
Pourreza.Mohammad The Role of Cognitive Age in Status Consumption of Educated, Middle-Aged Iranian Consumers [ Vol.9, Issue 3 - Autumn Year 1393]

rezaei-malek.narges Evaluating Improvement in Bank Services Management by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank) [ Vol.9, Issue 4 - Winter Year 1393]

s.s Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company) [ Vol.9, Issue 4 - Winter Year 1393]
samadi tirandazi.roghaye Recognizing and Prioritizing Barriers of Using Points of Sale (POS) Devices in Saderat Bank of Bandarabbas City [ Vol.9, Issue 3 - Autumn Year 1393]
Sheikhi.A. An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services [ Vol.9, Issue 1 - Spring Year 1393]

Tavakkoli-Moghaddam.Reza Evaluating Improvement in Bank Services Management by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank) [ Vol.9, Issue 4 - Winter Year 1393]

zamani moghadam.afsaneh The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran) [ Vol.9, Issue 4 - Winter Year 1393]
Zamani.Farzam To Evaluate the Role of Organizational Functions in New Product Development (NPD) (Emphasizing on the Auto Industry in Iran) [ Vol.9, Issue 3 - Autumn Year 1393]