Investigating the effect of e-commerce capabilities on company performance by considering the mediating variable of organizational agility and the moderator variable of knowledge management

Subject Areas : Jihadi management

Firoozeh Ghasem ¹ , Mohsen Amini khozani ² , Alireza Rousta ³

1 - Department of Business Management, Shahr-Quds Branch, Islamic Azad University, Tehran, Iran
2 - Department of Financial Engineering, Ghods City Branch, Islamic Azad University, Tehran, Iran.
3 - Department of Business Management, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran

Received: 2022-03-13 Accepted : 2022-05-27 Published : 2022-03-21

Keywords: Knowledge management, Organizational Agility, E-commerce capabilities,

Abstract :

Addressing the issue of the quality of information technology and new knowledge becomes more important, which shows the practical purpose of this research. The present research is a survey in terms of applied purpose and in terms of nature and method. Also, the research method is quantitative and considering that the relationships between the indicators are examined, it is of the correlation type. The statistical population of this research is all supervisors, heads and production and marketing managers of head offices and authorized agencies of selected companies in Is the automotive industry. The size of the community is equal to 4000 people. Therefore, according to the countable and limited volume of the population, in this study, the number of sample members was determined through Morgan table, which according to Morgan table, the number of sample members is 351 people. The results of the present study showed that e-commerce capabilities promote the widespread use of the Internet in business activities and facilitate decision-making and efficiency among employees, thus optimizing the operating system of companies. Through this agility, car companies can also create synergies between e-commerce technologies, business goals and market demands.