Development of Engineering Structures on NPD (New Product Development) Processes in Industry
Subject Areas : Futurology
S.M.
Seyad-Hosseini
1
(ندارد)
J.
Nazemi
2
(ندارد)
Keywords: New product development, Concurrent Engineering, learning organization, R.E, and Benchmarking,
Abstract :
New product development is a major competitive advantage of any enterprise in today’s golden market. In spite of the many researches that have been done on the subject of product development, still there is a lack of knowledge of answering to this question ‘why some companies are so successful while others fail.’ The main objective of this paper is to introduce the organizational structure and processes of companies in their NPD practices which causes delays, cost disadvantages and missed market opportunities on their projects. The paper then proposes a model for situational analysis and assist companies to compare themselves with others. Based on the developed model, the description of characteristics, weaknees and strengths of companies also has been investigated.