Corporate Strategies
Subject Areas : Futurologyهاشم Nikoumaram 1 , M.A Abdolvand 2
1 - ندارد
2 - ندارد
Keywords: Strategy – Portfolio Strategy,
Abstract :
Each Corporation should have a mission and determine it’s objective based on it’s strategic vision . The achievement of corporate objectives shiuld result in fulfillment of corporation’s mission. Objectives shiuld be the result of simultaneous analysis of firm’s resource strengths and weaknesses and its external opportunities and threats , commonly known as SWOT anslysis . Objective is the end result of planned activity , but a strategy of a corporation forms a comprehensive master plan stating how the corporation will achieve it’s mission and objectives. Corporate strategy deals with three key issues facing the corporate as a whole :(1) directional strategy ( the firm’s overall orientation toward growth , stability , or retrenchment ) ,(2) portfolio strategy (the Industries or markets in which the firm competes through its products and business units , and (3) parenting strategy ( the manner in which management coordinates activities and transfers resources and cultivates capabilities among product lines and business units) . these strategies are discussed in details through the article. Management’s art is to be a ware of different strategies and the best among alternative based on SWOT analysis.