Predicting the dimensions and components of business model innovation in incumbent firms with design thinking approach (case study: selected industries)
Subject Areas : Futurology
Siamak Barandoost
1
,
kamal sakhdari
2
*
,
ali davari
3
1 - Ph.D. Student, Department of Entrepreneurship, Qazvin Branch, Islamic Azad University
2 - استادیار گروه کارآفرینی سازمانی، دانشکده کارآفرینی، دانشگاه تهرانف تهران، ایران
3 - Assistant Professor, Faculty of Entrepreneurship, University of Tehran
Keywords: Business Model (BM), Innovation, Business Model Innovation (BMI), Design Thinking (DT),
Abstract :
Background & Purpose: Today, business model innovation (BMI) is one of the basic solutions for businesses to respond to environmental dynamics and increase the competitiveness of firms. The present study aims to identify the dimensions and components of the innovation framework in the established business model of design thinking approach (DT) in selected industries. Methodology: The present study is applied in terms of purpose and qualitative and quantitative in terms of survey method and combination. Non-probability, purposeful sampling method based on selected snowball sampling method was obtained after 8 theoretical saturation interviews. A researcher-made questionnaire based on the qualitative section was used to collect data in a quantitative part and 101 questionnaires were collected. Then the data were analyzed by structural equation modeling using Smart PLS3 software. Findings: Based on the views of process owners, existing theoretical literature and structural equation modeling results, integrated BMI process framework in selected industries with DT approach has five dimensions: start phase, inspiration phase, idea generation phase, integration phase and implementation phase and twelve components. Team building, environment preparation, design agenda, understanding and discovery, analysis and interpretation, idea creation, screening and selection of ideas, prototyping and testing, business model design, initial presentation, learning and scalability. Conclusion: The dimensions and components of the findings of the present study are consistent with most previous studies. Design thinking (DT) is also an approach that can lead to innovation in the established business model (BMI) of selected industries