Designing a Model of Resistance Businesses in Service Industries

Subject Areas : Futurology

Hoda Zeynali ¹ , Seyed Mahmoud Hashemi ² , mirza hassn Hosseini ³ , Sina nemati zadeh ⁴

1 - PhD student, Department of Business Administration, North Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Assistant Professor, Business Management Department, North Tehran Branch, Islamic Azad University, Tehran, Iran (Corresponding Author)
3 - Professor, Department of Business Administration, Payam Noor University, Tehran, Iran
4 - Associate Professor, Business Management Department, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2022-12-03 Accepted : 2023-02-21 Published : 2023-11-22

Keywords: Service Industrie, foundational data theory, Keywords: Resistance Businesses,

Abstract :

Background: Considering that service industries have the largest share in the economy of countries and today we are facing unpredictable crises, therefore the resilience and stability of these businesses is of particular importance.Objective: The current research was conducted with the aim of designing a model of resistance businesses in service industries.Method: The method used in the research is qualitative and based on the strategy of database theory. In-depth interview tool was used to collect data. The target community was academic experts, managers and senior experts of service industries who participated in the process and executive decisions of service industries. Also, theoretical saturation was achieved by using targeted sampling after 15 in-depth interviews.Findings: In the foundational data approach in this research, three stages of open, central and selective coding It has expressed 27 general categories in a paradigmatic format including causal, background, intervening conditions, core categories, strategies and consequences based on the development of resistance business.Conclusion: The results of the research include the presentation of causal, contextual, interventional, central category, consequences, and formulation of strategies for the development of resilient businesses in service industries, which is realized in the form of a paradigm model in accordance with the data theory of the foundation.