The role and position of new technologies on media organizations agility, and providing conceptual model

Subject Areas : Futurology

Minoo Tashakori ¹ , Mohammad Dadgran ² , Akbar Nasrollahi ³

1 - IRIB expert
2 - Azad university professor
3 - Azad university Professsor

Received: 2020-02-17 Accepted : 2022-02-22 Published : 2022-02-20

Keywords: "new technologies", "Agility", "media organizations",

Abstract :

Background: Nowaday, active organizations, especially media organizations, are always faced with a concept called changes, which has an undeniable impact on various dimensions, including their structure and management method. Among the causes of these changes are new technologies. In recent years, new technologies have not only undergone changes themselves, but are rapidly affecting the organizations situation and function. These technological developments inherently present challenges and threats such as survival and competitive advantage that advanced organizations use as an opportunity to develop agility.Objective: To provide a conceptual model of the role and the position of new technologies in media organizations agility.Method: The present study is by nature exploratory, and is an applied one used the survey method. The statistical population of this research are university professors in the field of media and communication management, active and retired employees and managers of IRIB Organization, consisted of 160 samples.Findings: New technologies are an effective tools for “speed”, “flexibility”, “Responsiveness” and “competency”. Conclusion: Research findings show that new technology has a significant effect on improving media organizations agility. In this regard, among the four variables of organizational agility examined, the use of new technology has the greatest impact on the variable “competency”.