A Futurology Model of International Marketing Strategies Alignment in Downstream Sector of Iran Petroleum Industry

Subject Areas : Futurology

Iman Mohammadali Tajrishi ¹ , Sina Nematizadeh ² , Hassan Esmailpur ³ , Ghasemali Bazaee ⁴

1 - Islamic Azad University Central Tehran Branches
2 - null
3 - Department of business management, Central Tehran Branch ,Islamic Azad university, Tehran, Iran.
4 - null

Received: 2018-12-12 Accepted : 2021-08-23 Published : 2021-11-22

Keywords: Export Strategy, Strategic reference points, Export performance, Futurology, Strategic Alignment, Fuzzy Logic,

Abstract :

This study is struggled to reply this question; the existence of the strategic alignment in the international marketing domain would caused export performance improvement. After that a decision support system (DSS) about export strategy alignment is presented. This research from the view of objective is a casual research and because of the research presents a model in the strategic level for export strategies, it is a developmental research. The study performed in Iran’s petrochemical companies which had export performance. The level of analysis is organization. The method of data gathering for export performance is external secondary data (Industrial Management Org. reports about IMI500 and the financial statement of the companies) and for determining the degree of strategic alignment the strategic reference points (SRP's) theory is applied. The result shows that: (1) Higher export strategies alignment caused increasing in the export performance, (2) Fuzzy measurements of strategic alignment and export performance caused a more accurate statement for reality, (3) In this research the utility of the fuzzy model to present a DSS for management has approved.