Fourth Dimensional Model for Boosting Electronic Marketing of Future Conversational Industries at 1404 Horizon (Focusing on Electronic Marketing Mix of Zanjan Province)

Subject Areas : Futurology

babak  molaei ¹ (Azad University of Zanjan Branch)
Afsaneh  Zamanimaghadam ² (Assistant Professor, Department of Educational Management, Islamic Azad University, Science and Research Branch, Tehran, Iran.)
Firozeh  HajialiAkbari ³ (Assistant Professor, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran.)

Received: 2019-08-28 Accepted : 2019-09-27 Published : 2022-08-23

Keywords: Electronic Marketing Blend, Electronic Recovery, Conversion Industries, Future Conversion Electronics Electronics Marketing, Future transformation industries,

Abstract :

AbstractThe purpose of this study was to provide a four-dimensional model for strengthening the electronic marketing of the future transformative industries at the 1404 horizons (focusing on the electronic marketing mix of Zanjan province). The method of this research is based on the type of purpose, mixed, applied and exploratory method in a survey method. The validity of the research is based on the construct validity and reliability of the questionnaire by the Cronbach's alpha method (0.735).The statistical population of this study was 600 people in the qualitative section of the academic experts and managers and experts of the Jihad-e-Agriculture Organization of Zanjan Province, and in the quantitative section, experts of Jihad-e-Agriculture Organization of Zanjan Province, 600 people. Using simple random sampling method, a statistical sample was used. The Cochran formula was used to determine its volume and distributed and collected based on 234 questionnaires. Also, descriptive statistics and inferential statistics were used to analyze the data. Independent T-test was used to identify the effective components and compare the existing and desired status, and Friedman's test was used to rank the identified components with the help of Excel and SPSS software. Is.Dimensions, components and indicators of electronic marketing in the transformation industry focused on the electronic marketing mix: price (payment method, discount, price based on value, auction and advertising); in the end, according to the results of the research, applied proposals for presentation Has been.