Determination of Innovative Actions of the Organization using Porter's Competitive Combined Model and Blue Ocean Strategy
Subject Areas : Futurology
Fatemeh Khoshkam
1
(MSc. Industrial Engineering, Department of Industrial Engineering, Shiraz Branch, Islamic Azad University, Shiraz, Iran.)
Mehdi Abbasi
2
(Department of Industrial Engineering, Shiraz Branch, Islamic Azad University, Shiraz, Iran)
Keywords: innovation, Blue Ocean Strategy, Organizational Attraction, Competitive Strategy, Porter Competitive Forces,
Abstract :
To continue the life of organizations in today's global marketplace, finding solutions to the exit from the competition field. The purpose of this research is to provide an algorithm for the development of innovative measures by using Porter's competitive forces and the blue ocean strategy.This research is descriptive survey and in terms of applied purpose. In this research, by presenting a two-step algorithm, the competitive environment and industry structure are identified, while evaluating the attractiveness of the organization, a suitable strategy for leaving the competitive environment is presented. In order to implement the proposed algorithm in the IRAFA company, the first team of experts included all the experts and managers. In the second stage, using a questionnaire scan and performing statistical tests, it was determined that among five of Porter's competitive forces, the competition among existing organizations was the main cause of the threat. Also, Table Four Action of the Blue Ocean Strategy Plan was developed with an emphasis on value innovation for the IRAFA company. Emphasizing value innovation can be integrating and synchronizing with similar small organizations; creating targeted advertising; providing services through the Internet; careful operation of free consulting services; eliminating specialized vocabulary in advertising for the company.
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