Fuzzy model of international marketing for technology based products of renewable wind energy

Subject Areas : Futurology

Reza Mohtadi ¹ , Abdolah Naami ^{2 *} , ابراهیم آلبونعیمی ³ , علیرضا روستا ⁴

1 - Department of Business Management, Kish International Branch, Islamic Azad University, KIsh, Iran
2 - Department of Business Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
3 -
4 - 2- Department of Business Management, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran

Received: 2021-01-03 Accepted : 2024-05-20 Published : 2025-08-23

Keywords: International Marketing, Technology based, Renewable energy, Wind Turbine, Fuzzy Inference,

Abstract :

In the last decade, countries have invested heavily in accessing the international renewable energy market. Studies potentially point to a lucrative renewable energy market. In this regard, companies must change their business models to enter global markets. This research has been formed with the aim of presenting a systematic model of international marketing management for new wind renewable energy products. The research population includes experts in the field of wind renewable energy who have been selected by the snowball sampling method. The research is an applied research in terms of purpose and given the use of fuzzy inference system for modeling, it is of the mathematical modeling type. The results show that the component of geographical environment conditions with the first rank and weight criterion of 17.20% is the most important variable among the components affecting international marketing management for new wind renewable energy products, and can be the main decision criterion in the field under study. Also, the component of the wind turbine market entry with a weight criterion of 8.20% is in the last rank and can be expected to have the least impact on the relevant decision.