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• Tahame.Ehsan Mental processes of consumers (athletes and non-athletes) of sports products with regard to neural function in viewing domestic and foreign brands using EEG [ Vol.3, Issue 4 - Winter Year 1403]
• tojari.farshad The effect of the Perceived value Sports and non-sports products on the Purchase Intention Endorse Congruence [ Vol.3, Issue 4 - Winter Year 1403]