Desingning streming model in sports media: a foundational data mode
Subject Areas : Innovation in Sports Managementgolnaz rezaei 1 , رضا صابونچی 2 , majid soleymani 3
1 - PhD student in Sports Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran
2 - Associate Professor, Department of Physical Education, Boroujerd Branch, Islamic Azad University, Boroujerd, Iran
3 - Assistant Professor, Department of Physical Education, Malayer Branch, Islamic Azad University, Malayer, Iran
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Abstract :
The aim of the current research was to design a streaming model in sports media with a foundational data approach.The research method was qualitative and of the foundation data type with the approach of Strauss and Corbin.The statistical population included media specialists with university teaching experience or sports and media activists, sports promotion specialists in the media and familiar with it, sports experts and officials, sports program makers, policy makers and sports consultants of the Broadcasting Organization. In this research, based on the theoretical saturation index, 16 people were selected as a sample. The measurement tool was an open interview and was analyzed with Maxqda software Based on the data analysis, 86 primary concepts(open codes),19 central codes and 5 selective codes of causal factors (management factors, organization of flow, human factors), contextual factors (scientific infrastructure, necessary platforms) in streaming, facilities and technical equipment),intervening factors (cultural factors, internal organizational factors, environmental factors), strategic factors (specialization, effective educational factors, news aspects, determining important priorities in sports streaming, And the consequences (institutionalization of sports, expression of complete news in the field of sports streaming, investigation of desired news in the field of sports, development and stimulation of awareness about news in the field of sports, empowerment in media consumption in the field of sports streaming) were identified. In the end, it can be said that the framework can improve the situation of the society's media channels to the sports media and that the acceptance of the sports media will increase in all areas.