Identifying and ranking effective human resources training on the implementation of e-commerce in knowledge-based companies active in the field of information and communication technology in Tehran

Subject Areas : Education

Ali Hakimzadeh ¹ , Mohammad Ghasemi namaghi ² , Ali Hosseinzadeh ³

1 - PhD student in Marketing management, Department of Management , Torbat Heydarieh Branch, Islamic Azad University, Torbat Heydariyeh, Iran
2 - Assistant Professor, Department of Marketing Management, Economy And Accounting, Payame Noor University, Tehran, Iran
3 - Assistant Professor, Department of Management , Torbat Heydarieh Branch, Islamic Azad University, Torbat Heydariyeh, Iran

Received: 2021-10-10 Accepted : 2022-03-09 Published : 2023-06-22

Keywords: education, Human Resources, knowledge-based companies, ICT manpower, E-commerce,

Abstract :

Introduction: The purpose of this study is to identify and rank the effective training of human resources on the implementation of e-commerce in knowledge-based Companies In the field of Information And communication Technology In Tehran. research methodology: The research method is applied and field. The statistical population of the study consisted of managers of knowledge-based companies active in the field of information and communication technology in Tehran. Theoretical saturation method was used for sampling and 15 people were selected as the sample size. In a small part, a researcher-made pairwise comparison questionnaire was used. To evaluate the validity of the journal from the opinions of experts and reliability with Cronbach's alpha, 0.87 was obtained. The questionnaire was approved. Data analysis was performed using grounded theory and Oreste methods and Expert choice software.. Findings: Evidence suggests that among the effective training of human resources for the implementation of e-commerce, training in the use of technology with a coefficient (1), training in critical thinking and analysis with a coefficient (0.840) and training to increase technology capabilities with a coefficient (0.740) rank The first to the third. Conclusion: Therefore, according to the results, having the necessary training and expertise in relation to the use of e-commerce techniques, in order to gain and maintain a business advantage in an environment where there is intense competition, attract, train and retain a specialized workforce related to business techniques. Electronics must have reached a professional level.

References:

1. Alalwan,A(2020). Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse. International Journal of Information Management.50(2020).28-44.


2. Abubakar Allumi Nura & Nora Hasni Osman. (2012), The Proposed Relationship connecting e-HRM adoption,Performance Management System and Effective Decision making in Higher Educational Institutions in Nigeria, European Journal of Business and Management . (In Persian).


3. Amirkhani, Amir Hossein, Taleifar, Reza, Fazeli Kobria, Hamed, Faqih, Mohammad Baqer (2012). Analysis and ranking of factors affecting the acceptance of e-commerce in small and medium companies in the food and beverage industry. Information Technology Management Studies. 1(2). 123-146. (In Persian).


4. Babaeianpour, H, Pourkeramati,U (1399). Investigating the effective factors on the establishment of e-commerce in Cheshmeh Kerman Wire Company. Economic Research Journal.2 (1) .67-76. (In Persian).


5. Bertshk ,G.Frigez M(2016).,“A grey based decision making approach to the supplier selection problem”., Mathematical and Computer Modelling, 36: 573–581.


6. Choisen,J(2017). An investigation of the impact of effective factors on the success of e-commerce in small- and medium-sized companies. Computers in Human Behavior.2(3).34-56.


7. Creswell, J. W. (2008). Qualitative inquiry & research design: Choosing among five approaches (4th Ed.). Thousand Oaks, CA: Sage.


8. Determined, Sheila, Moradi, Mahmoud, Bahrami, Assadollah (2013). Investigating the factors affecting the success of B2C e-commerce from a managerial perspective. Iranian Journal of Information and Communication Technology.3 (9) .34-45.


9. Eze,H.Vera,C,Okike.K(2020). Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach. naturehumanities and social sciences communications.7(90).22-34.


10. Ismailpour, Majid and Hosseini, Seyed Yaghoub and Jafarpour, Younes, (1397)., Challenges of accepting e-commerce in small and medium businesses (Case study: active companies located in Bushehr industrial town). Management research Business .4 (9) .34-56(In Persian).Lee,H(2019). Impact of external factors on determining E-commerce benefits among SMEs in Malaysia. Journal of Global Entrepreneurship Research volume8(18).45-67.


11. Lipo,D,Bahary,M,Ihad,N(2018). Business to Customer (B2C) E-Commerce Implementation Process: A Case Study Experience in Fashion and Apparel Business in Malaysia. Business Information Systems.29(1).34-56.


12. Kativi,J(2018). Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia. Social and Behavioral Sciences 195(3).45-67.


13. Kafashpour, Azar, Dehnavi, Mohammad, (2010) The effect of culture on e-commerce (a case study of Aseman Airlines Internet customers), Journal of Science and Technology; Year 2 (1) .23-45. (In Persian).


14. Kaviani,G(1978). Analysis of e-commerce acceptance using the technology acceptance model. Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration; Pardibuce Iss. 45, (2): 174-185.


15. Parry, E. (2011). An examination of e-HRM as a means to increase the value of the HR function. The International Journal of Human Resource Management, 22(5), 1146-1162


16. Paris,D(2011). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce . 59, (4), 69-103.


17. Strauss, A.L., & Corbin, J. (1987). Basics of qualitative research: Grounded theory: Procedures and Technique. (2nd Edition); Sage, Newbury Park, London.