Presenting a model for evaluating the social responsibility planning and management of banks (including a case study)

Subject Areas :

Ehsan Beigi ¹ (Department of Communication Science and Knowledge, Science and Research Branch, Islamic Azad University, Tehran, Iran)
Mohammadreza Rasouli ² (Faculty of Communication Science and Media Studies, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Seyed Vahid Aghili ³ (Faculty of Communication Science and Media Studies, Central Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2023-08-17 Accepted : 2023-08-27 Published : 2023-08-23

Keywords: Social responsibility, financial institutions, planning and management, banks and companies,

Abstract :

Compared to other companies, banks play a key role in institutionalizing social responsibility in societies. The role of banks as facilitators and drivers of economic and trade wheels, as wealth-generating institutions and also as service providers for local, national and international communities, shows the importance of these institutions in promoting the intellectual movement of social responsibility in the whole society. The purpose of the research is to provide a model to evaluate the social responsibility planning and management of banks. Among the main functions of this research, we can mention the identification of goals and formulation of programs related to corporate social responsibility, creating a common understanding and language of corporate social responsibility among senior managers, facilitating measures related to social responsibility planning and management, and supporting the implementation of these programs. did The findings show that there is a perfect match between the perspective of public relations and the performance of banks in choosing areas of responsible activity, so that both departments state that charitable and humanitarian activities, helping the injured, etc., have been favored by banks.