Designing the Optimal Model of Motivational Communication in Government Organizations(Case Study: Medical Sciences Universities)

Subject Areas : Human Resources

shahram fardad ¹ , Davood Kaveh ^{2 *} , Qasem Ali Talebi ³

1 - PhD student, Department of Management, Sar.C., Islamic Azad University, Sari, Iran.
2 - Assistant Professor, Department of Management,Ne.C., Islamic Azad University,Neyshabur, Iran.
3 - Assistant Professor, Department of Management, Sar.C., Islamic Azad University, Sari, Iran.

Received: 2025-06-08 Accepted : 2025-07-28 Published : 2025-09-15

Keywords: Communication, motivation, motivational communication,

Abstract :

This research was conducted with the aim of designing a desirable model of motivational communication in government organizations. The research method is a mixed type. The research strategy is a thematic analysis type. The participants are 12 managers of medical universities and professors of organizational behavior who were interviewed based on theoretical saturation. The sampling method was snowball. The research findings include the dimensions of information sources, sender, motivational content, channel (communication channel), effective feedback, receiver, output (consequence), and noise control. The overarching theme of information sources includes transparency, credibility, up-to-dateness, and multi-purposeness. The overarching theme of the sender includes human factors, psychological factors, and organizational factors. The overarching theme of motivational content includes task-based, social, and innovative motivational content. The overarching theme of the channel includes written, digital, nonverbal, and verbal channels. The overarching theme of effective feedback includes corrective and timely feedback. The overarching theme of the receiver includes faculty members, students, managers, and employees. The overarching themes of the output include improving individual, group, and organizational performance. The overarching themes of noise control include controlling communication style and promoting culture.

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