Designing The Pattern of Business Intelligence Application In The Cryptocurrency Market Using Grounded Theory

Subject Areas : Journal of Capital Market Analysis

parviz saeidi ¹ , Ali Norouzi Jouybari ² , Maryam Bokharayan Khorasani ³ , Arash Naderian ⁴

1 - گروه مدیریت و حسابداری،واحد علی اباد کتول،دانشگاه آزاد اسلامی ، علی اباد کتول ،ایران.
2 - Department of Financial Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.
3 - Department of Accounting, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
4 - Department of Accounting, Aliabad Katoul Azad University, Aliabad Katoul, Iran

Received: 2024-07-29 Accepted : 2024-10-14 Published : 2024-12-19

Keywords: business intelligence, cryptocurrency market, financial engineering, Grounded Theory,

Abstract :

The cryptocurrency market faces many challenges in terms of price volatility, payment process, security, and legal and financial problems. Applying business intelligence in the cryptocurrency market leads to understanding the nature of the market, applying appropriate strategies, making efficient decisions, and maximizing profits. The present study aimed to design a pattern of business intelligence application in the cryptocurrency market. The research method is qualitative and based on Grounded Theory. Semi-structured interviews were used to collect data and Strauss and Corbin method was used to analyze the data. Sampling was performed theoretically using targeted-judgmental techniques and snowballs. The results of the analysis of interviews conducted with 21 professors and experts in the field of e-commerce, accounting, finance, management and business during the open, axial and selective coding process using Maxqda 2018 software led to the presentation of a business intelligence application model in cryptocurrency markets were coded with 6 categories, 47 concepts and 144 codes

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