Vol. 2, No. 4, winter 2012 Designing the pattern of organizational legitimacy in order to making pleasure organizational self image tending to successful implementation of organizational strategies in N.I.O.P.D.C

Subject Areas : Public Policy In Administration

سعید قربان نژاد ملکی ¹ , جعفر بیک‌زاد ² , یوسف بیگ‌زاده ³ , محمد مبینی ⁴ , خدیجه امین‌نژاد ⁵

1 - مسئول مکاتبات
2 - ندارد
3 - ندارد
4 - مسئول مکاتبات
5 - ندارد

Received: 2014-08-30 Accepted : 2014-08-30 Published : 2011-12-22

Keywords: legitimacy, Reputation, Self image, Successful implementation, Strategy, Organization&#x0D, &#x0D, 1 Member,

Abstract :

Abstract: Introduction and purpose:   Main purpose of this research is to designing the pattern of organizational legitimacy in order to making pleasure organizational self image tending to   successful implementation of organizational strategies in N.I.O.P.D.C, Therefore some   goals are be followed as below:   1   ‐ Calculation of current situation of legitimacy in N.I.O.P.D.C 2     ‐ Calculation of current situation of organizational self image in N.I.O.P.D.C 3     ‐ Calculation of current situation of successful implementation of organizational strategies in N.I.O.P.D.C   4     ‐ Definition of effective factors on organizational legitimacy in N.I.O.P.D.C 5     ‐ Prioritizing of effective factors on organizational legitimacy in N.I.O.P.D.C 6     ‐ Rendering the pattern of organizational legitimacy in order to making pleasure organizational self image tending to successful implementation of organizational   strategies in N.I.O.P.D.C   And applicable purpose of this research is to suggesting some advices of pattern   development specially in the case of management switching and changing.     Methodology:   Current research is an application as purpose and it used correlation and descrip   􀆟on methodologies. The sta􀆟s􀆟 cal society of this research involved 540 employees of Iranshahr branch of National Iranian Organization Of Petroleum Distribution Company   of Tehran Province.     Results:   Results of assessment of current situation of legitimacy, self image and successful implementation of strategies have been calculated and then the right pattern of   legitimacy has been rendered in N.I.O.P.D.C   Suggestions:   The weaknesses have been defined and advised to be improved as their specific way as expressed in main article almost completely.