Investigating the Factors Affecting Behavioral Tendencies toward Using Information Technology in Electronic Schools Staffs
Subject Areas : psycologyZohreh Shakibaei 1 , Ozra Semnani 2 , Maryam Golitavana 3
1 - Assistant Professor in Educational Management Department, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
2 - M.A. in Educational Management, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
3 - Ph.D. Student in Educational Management, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran
Keywords: perceived usefulness, electronic schools, behavioral tendency toward using information technology, perceived compatibility, perceived ease, experience in comparison to use,
Abstract :
The research was conducted with the aim of investigating the factors affecting behavioral tendencies toward using information technology in Guilan electronic schools staffs. The research method was descriptive-correlational. The statistical population included all the staff of the electronic schools of Guilan province with the 2145 number of participants. The sample size was estimated to be 326 by Cochran formula as well as available inaccurate sampling. The research instrument was a researcher-made questionnaire to measure the variables affecting behavioral tendencies toward the use of information technology. In order to measure the validity of the tool, face and convergent validity were used through the mean of variance (AVE), which was more than 0.5. Calculating Cronbach's Alpha showed the reliability of the tool was 0.85, also calculating Dillon-Goldstein coefficient combined validity indicated the result above 0.7. Data analysis was carried out by the use of inferential statistics and statistical technique of structural equation modeling with partial least squares approach. The results indicated the effect of subjective norms, perceived usefulness, perceived ease, perceived risk, experience in comparison to the use and the expectation of performance improvement on behavioral tendency toward using information technology. Also, the results showed that perceived adaptation has a moderating role in the relationship between perceived usefulness and perceived ease, perceived risk, experience with use, expectation of performance improvement and behavioral tendencies toward the use of information technology.
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Chien, S.-H., Chen, Y-H., & Hsu, C.-Y. (2012). Exploring the impact of trust and relational embeddedness in e-marketplaces: An empirical study in Taiwan. Industrial Marketing Management, 41(3), 460-468.
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Ahmadi Deh Ghotboddini, M., Meshkani, M., & Mohammad Khani, A. (2010). Effect of computer self-efficacy and computer anxiety on the structures of the davis technology acceptance model: New perspectives of social psychology. Psychological Research, 13(1), 51-72. (in Persian).
Ahmadi, A., & Jadidi, A. (2011). The relation between the complexity of the internet on the ease of use and perceived usefulness of the internet among school administrators. New Approach in Educational Management, 2(3), 106-89. (in Persian).
Akbar, F. (2013). What affects students’ acceptance and use of technology? Dietrich College of Humanities and Social Sciences. Dietrich College Honors Theses,Carnegie Mellon University. Retrieved from http://repository.cmu.edu/hsshonors
Akturan, U., & Tezcan, N. (2012). Mobile banking adoption of the youth market: Perceptions and intentions. Marketing Intelligence & Planning, 30(4), 444-459.
Alirezaie, A., Jabbarzadeh, H. Haji Akhundi, A., & Youshanlouie, H. (2014). Adoption of teleworking technology in tehran organizations: Explaining the Role of Social Influence, Motivation and Facilitating Conditions. Information Technology Management, 5(3), 105-122. (in Persian).
Atafar, A., Khazai Poul, J., & Pour Mustafa Khoshkrodi, M. (2013), Factors affecting acceptance of information technology in the tourism industry. Tourism Management, 7(18), 131-156. (in Persian).
Ayeh, J. (2015). Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories. Computers in Human Behavior, 48, 173-180.
Baradaran, V. (2015). Factors affecting internet banking by legal persons based on the development of technology acceptance model (Case Study: New economy bank), Technology Development Management, 3(1), 99-122. (in Persian).
Bhatiasevi, V., & Yoopetch, C. (2015). The determinants of intention to use electronic booking among young users in Thailand. Hospitality and Tourism Management, 23, 1-15.
Cai, Z., Fan, X., & Du, J. (2017). Gender and attitudes toward technology use: A meta-analysis. International Journal of Computers & Education, 105, 1-13.
Chen, Shih-Chih., Jong, Din. & Lai, Min-Tsai. (2014). Assessing the relationship between technology readiness and continuance intention in an e-appointment system: Relationship quality as a mediator. Med Syst, 38, 1-12.
Cheung Chan, S., & Te Lu, D. M. (2004). Understanding internet banking adoption and use behavior: A Hong Kong perspective. Global Information Management, 12(3), ABI/INFORM Global pg. 21 2004.
Chien, S.-H., Chen, Y-H., & Hsu, C.-Y. (2012). Exploring the impact of trust and relational embeddedness in e-marketplaces: An empirical study in Taiwan. Industrial Marketing Management, 41(3), 460-468.
Chiou, Y. (2012). Perceived usefulness, perceive ease of use, computer attitude, and using experience of Web 2.0 applications as predictors of intent to use Web 2.0 by pre-service teachers for teaching. Dissertation Abstracts International Section A, 72, 4527. Retrieved from EBSCOhost
Chow, M., Herold, D. K., Choo, T. M., & Chan, K. (2012). Extending the technology acceptance model to explore the intention to use second life for enhancing healthcare education. Computers and Education, 59(4), 1136-1144.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Dishaw, M. T., Strong, D. M., & Bandy, D. B. (2002). Extending the task-technology fit model with self-efficacy constructs. Retrieved from www.melody.syr.edu/hci/ amcis02_minitrack/RIP/Dishaw.pdf
Dutot, V. (2015). Factors influencing Near Field Communication (NFC) adoption: An extended TAM approach. High Technology Management Research, 26, 45-57.
Ertmer, P. A., Ottenbreit-Leftwich, A. T., Sadik, O., Sendurur, E., & Sendurur, P. (2012). Teacher beliefs and technology integration practices: A critical relationship. Computers and Education, 59(2), 423-435. Retrieved from http://dx. doi.org/10.1016/j.compedu.2012.02.001
Fazio, R. H., & Roskos-Ewoldsen, D. R. (2005). Acting as we feel: When and how attitudes guide behavior. In T. C. Brock, & M. C. Green (Eds.), Persuasion: Psychological insights and perspectives. Thousand Oaks, CA, US: Sage Publications, Inc.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Marketing Research, 18(1), 39-50.
Giovanis, A. N., Binioris, S., & Polychronopoulos, G. (2012). An extension of TAM model with IDT and security/privacy risk in the adoption of internet banking services in Greece. EuroMed Journal of Busines, 7(1), 24-53.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2012). PLS-SEM: Indeed a silver bullet. Marketing Theory and Practice, 19(2), 139-151.
Heidari, H., Alborzi, M., & Mosa Khani, M. (2016). Effective factors on encouraging students to use social networks as a virtual learning network. Human Interaction and Information, 3(2), 57-69. (in Persian).
Ho, S. M, Ocasio, M., & Booth, C. (2017). Trust or consequences? Causal effects of perceived risk and subjective norms on cloud technology adoption. Computers & Security. Retrieved from http://dx.doi.org/doi: 10.1016/j.cose.2017.08.004
Hosseini, S., Mirzaie Alavijeh, M., Ataei, M., Jalilian, F., Karami Matin, B., & Rastegar, L. (2015). Admission of e-learning from the perspective of faculty members of Kermanshah University of Medical Sciences and Health Services. Medical Education, 14(5), 447-437. (in Persian).
Hur, J. W., Shen, Y. W., Kale, U., & Cullen, T. (2015). An exploration of pre-service teachers' intention to use mobile devices for teaching. International Journal of Mobile and Blended Learning, 7(3), 1-18.
Imtiaz, M. A., & Maarop, N. (2014). A review of technology acceptance studies in the field of education. Teknologi, 69(2), 27e32.
Jalali., Z., Ashrafi Rizi., H., Soleimani, M., & Afshar, M. (2017). Factors affecting information technology acceptance by isfahan university librarians based on TAM Model. Health Consequence, 11(4), 400-410. (in Persian).
Kafashan, M. (2010). Application of technology acceptance theories in the evaluation of information technology libraries: A textual analysis approach. Library and Information Science, 13(4), 193-218. (in Persian).
Kale, U. (2018). Technology valued? Observation and review activities to enhance future teachers’ utility value toward technology integration. International Journal of Computers & Education, 117, 160-174.
Khedmatgozar, H.R, Hanafizadeh, P., & Kianpour, R. (2011). The role of perceived risk dimensions of banking customers in Internet banking acceptance in Iran. Management Sciences of Iran, 5(20), 49-68. (in Persian).
Khodadad Hosseini, H., Nouri, A., & Zabihi, M. (2013). Admission of e-learning in higher education: Application of stream theory, technology acceptance model and quality of services. Research and Planning in Higher Education, 19(1), 111-136. (in Persian).
Koutromanos, G., Styliaras, G., & Christodoulou, S. (2015). Student and in-service teachers' acceptance of spatial hypermedia in their teaching: The case of hypersea. Education and Information Technologies, 20(3), 559-578.
Kurkinen, E. (2012). On the exploration of mobile technology acceptance among law enforcement officers using Structural Equation Modelling (SEM): A multi-group analysis of the Finnish Police Force. Jyväskylä: University of Jyväskylä, 2012, 159 P. (Jyväskylä Studies in Computing. ISSN 1456-5390; 159).
Lazgian, M., Haddadian, A., Kafashan, M., & Aseman Darre, Y. (2013). Student perceptions of electronic services in academic libraries: A research based on the theory of planned behavior of Ajzen. Information Processing and Management, 29(2), 333-350. (in Persian).
Lazgian, M., Mortazavi, S., & Rajabzadeh, M. (2011). The effect of factors affecting the acceptance of electronic government services by users using the UTAUT Pattern. Management and Development Process, 87, 4-20. (in Persian).
Lee, D. Y., & Lehto, M. R. (2013). User acceptance of YouTube for procedural learning: An extension of the Technology Acceptance Model. International Journal of Computers & Education, 61, 193-208.
Lee, M. C. (2009). Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit. Electron. Commerce Res. Applic., 8: 130-141. DOI: 10.1016/j.elerap.2008.11.006.
Lee, S., Kang H., & Shin G. (2015). Head flexion angle while using a smartphone. Ergonomics, 58(2), 220-226.
Littler, D., & Melanthiou, D. (2006). Consumer perceptions of risk and uncertainty and the implications for behavior towards innovative retail services: The case of internet banking. J. Retail. Consumer Services, 13, 431-443. DOI: 10.1016/j. jretconser.2006.02.006
Maleki Najafdar, A. R, Rasulli Shemirani, R., & Rousta, M. (2012). Investigating the effect of factors affecting the adoption and application of information technology based on the Davis Model (Case Study of tax officers of southern Province of Tehran), Journal of Research Institute of Taxation, 4(62), 167-136. (in Persian).
Mathieson, K. (1991). Predicting user intentions: Comparing the technology acceptance model with the theory of planned behavior. Information Systems Research, 2(3), 91-173.
McCarthy, J., & Wright, P. (2004). Technology as experience. Cambridge MA: MIT Press.
Montazeri, M, Mirzai, A, Pasandbury, N., & Kharazmi, M. (2014). The role of technology acceptance model, theory of planned behavior and trust component in internet banking acceptance (Case study: Customers of the National Bank of Sirjan City). Monetary and Banking Management Development Quarterly, 2(4), 2-18. (in Persian).
Naderi Bani, M., Delshad, A., Mohammadi, F., & Adibzadeh, M. (2014). Factors affecting information technology acceptance in Shiraz Hotels. Tourism Management Studies, 10(29), 69-93. (in Persian).
Najmul Islam, A. (2016). E-learning system use and its outcomes: Moderating role of perceived compatibility. Telematics and Informatics, 8, 92-106.
Nakhaie, A., & Kheiri, B. (2012). Investigating selected effects on Internet to purchase green products. Marketing Management, 15, 130-105. (in Persian).
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