Geographical Journal of Tourism Space: 4 (20)

Open Access Article

1 - The Role of Advertisement in Attracting Tourists and Marketing A Case of Ardabil Province

The tourism industry is different from any other industry because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote tourism in a given destination, and this high level of com More

The tourism industry is different from any other industry because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote tourism in a given destination, and this high level of competition demands a creative and unique approach. Tourism development and advertising are closely interrelated. Advertising can play an important role in the expansion of production, income and employment in the tourism sector. Therefore, this study examines the role of advertising in the marketing of tourism and tourists attraction using a descriptive and analytical method. The statistical population consisted of tourists who visited Ardabil province during the summer of 1394. The method of collecting data in this study is library and field study (questionnaire).To analyze the data, stepwise regression model was used. The results of the study showed that there is a significant relationship between tourism marketing and advertising. The results also showed that personal communication in tourism advertising is the most effective factor. Manuscript profile

Open Access Article

2 - Positioning Apt Zones and Developing Ecotourism in Rural Areas Using EIA Strategy A Case Study of Talesh Central Division

The current study has been done by the purpose of identifying and positioning suitable ecotourism development in rural areas of Talesh central division. The research methodology used in this descriptive-analysis study has been a library one using GIS. For this purpose, More

The current study has been done by the purpose of identifying and positioning suitable ecotourism development in rural areas of Talesh central division. The research methodology used in this descriptive-analysis study has been a library one using GIS. For this purpose, each one of the presented parameters in the model such as the form of field and geology has been surveyed. The layers of the mentioned parameters were classified based on the suggested model of ecotourism, and finally a zoning map of apt developing ecotourism was provided. Furthermore each of the villages was studied by considering the rate of social-economical indexes. The results showed that mountainous Talesh villages environmentally have one or two disaster potential categories in wide ecotourism. In terms of social-economical substructures, coastal villages of Jow Kandan and Tula Rudhave were shown to have more capacity in presenting services and supporting tourism. Manuscript profile

Open Access Article

3 - Ranking the Factors Affecting Tourism Development in Ahwaz

Today, tourism is one of the most important factors of socio - economic development in many regions of the world. This industry is the main source of income, jobs and infrastructure development in many countries. This study aims to find answers to the question of what f More

Today, tourism is one of the most important factors of socio - economic development in many regions of the world. This industry is the main source of income, jobs and infrastructure development in many countries. This study aims to find answers to the question of what factors have a decisive influence on tourism in the city of Ahwaz. The type of research is applied -development and the methods is Descriptive- Analytical as well as a survey. The study area is the city of Ahvaz where the required information was collected from the data library, documentary and survey studies (questionnaire). The statistical population of research included the tourists visiting Ahwaz and the sample size were calculated through the sample formula consisting of 384 persons.For data analysis, descriptive statistics and factor analysis were used by SPSS. The results of factor analysis showed that the most important factors in attracting tourists to Ahwaz are the satisfying services for tourists based on their local culture, industrial and cultural products, and welfare. Also the important consequences of tourist attraction in Ahwaz are developing the local economy, environmental degradation, rising prices as well as inflation Manuscript profile

Open Access Article

4 - An Evaluation of Urban Tourism Potentials in Sirjan

Urban tourism is a complicated formulation of various activities with specific environmental characteristics. The potentials of the city to attract tourists and providing services while preserving the customs, beliefs, and values can effectively expand these values and More

Urban tourism is a complicated formulation of various activities with specific environmental characteristics. The potentials of the city to attract tourists and providing services while preserving the customs, beliefs, and values can effectively expand these values and beliefs both locally and internationally. Thus the present study made an attempt to analyze Sirjan tourist potentials using the communicative, service, tourist, and scientific criteria. The results of the study showed that Badgir Chopoghi site with 48.6 of 60 points was the best site for developing tourism in the area. On the other hand, the results of ANOVA showed that the communication criterion can divide the sites into two separate groups while the other criteria did not have any statistically significant effect in this separation. The obtained results also showed that the most important weakness of the site was poor advertisement to introduce the site to others. The weakest point on this criterion supports this important result of the study.      Manuscript profile

Open Access Article

5 - A Study on the Relationship between Tourism and Decreasing Poverty in Rural Areas:A Case of the Village‌s in Changooreh and Ismail Abad , A Town in Avaj

The aim of this study was to investigate the role of tourism and its impact on decreasing rural poverty in the areas of Ismail Abad and Changoureh villages in Hesar Valiasr located in Buin Zahra. The study is an applied one as far as the aims are concerned and is a desc More

The aim of this study was to investigate the role of tourism and its impact on decreasing rural poverty in the areas of Ismail Abad and Changoureh villages in Hesar Valiasr located in Buin Zahra. The study is an applied one as far as the aims are concerned and is a descriptive/analytical study since its method is considered. Library research including questionnaire, observation and interview were used to obtain the required data. For data analysis, a descriptive and inferential statistical method (a t-test, one example Friedman and multiple regression analysis) was used. The results of the study showed that there was a positive and statistically significant relationship between tourism and poverty decrease in the area under study. So, in the physical dimensions the poverty decrease leads to changes in many rural constructions, improvement of roads, paving the streets, road communication infrastructure development, and so on.  Also, as the economic dimensions are concerned, the poverty decrease fosters non-agricultural job creation activities, improving infrastructure services, diversified sources of household income and the increase in the household savings opportunities, and finally the development of entrepreneurial activity. As far as the social dimension is regarded, it can lead to reducing migration of residents especially the youth, creating empathy among the villagers and tourists, strengthening the local institutions, and changing the values caused by the presence of tourists and local people. It was also recommended that the mentioned dimensions may cause some changes in the environment such as change in land use, in farmlands and orchards, unplanned construction, destruction of natural beauties, degradation of rangelands and wildlife habitats, and finally water pollution. Manuscript profile

Open Access Article

6 - Ranking the Cities of Mazandaran Province Based on Tourism Infrastructure Using Multi-Criteria Decision-Making Approach

Sustainable tourism in many countries is a symbol of cultural identity and an important part of the economy. Policy-makers in developing countries have frequently introduced tourism as a way for sustainable development. In many areas the unequal distribution of tourism More

Sustainable tourism in many countries is a symbol of cultural identity and an important part of the economy. Policy-makers in developing countries have frequently introduced tourism as a way for sustainable development. In many areas the unequal distribution of tourism infrastructures harms tourist attraction and deprives the other areas of tourism benefits. Grading is a criterion for determining the center of tourist area, determining the required infrastructure, and finally mitigating the existing inequality between areas. Accordingly, this study aimed at evaluating and ranking the cities in Mazandaran province in terms of tourism infrastructure. The method of the research was cross- functional based on the purpose of the study. The population of all the cities of the province up to 2014 was selected. To rank the cities, 10 indicators were selected based on tourism infrastructure and then the importance of infrastructure was calculated using the coefficient ANP and multi-criteria decision making techniques using TOPSIS, VICOR. Finally, using the integration techniques, all cities were ranked based on five scales. The results indicated that based on the criteria for ranking the cities, Amol, Sari, Babol were the best ones respectively as far as tourism infrastructure is considered. The cities of Golvagah, Myandrud and Simorg , on the other hand, had the lowest level of tourism infrastructure. Manuscript profile

Open Access Article

7 - Developing the Tourism Strategy of Nazarabad Using SWOT Model

Today tourism industry is a permanent source of income for cities. Thus this industry can be used as a means for developing cities through strengthening the appropriate potentials. Nazarabad can be regarded as a suitable area for tourism development as well as increasin More

Today tourism industry is a permanent source of income for cities. Thus this industry can be used as a means for developing cities through strengthening the appropriate potentials. Nazarabad can be regarded as a suitable area for tourism development as well as increasing income and employment in the city. This research is a descriptive-analytical study in which a practical approach to data collection namely the library and the field study has been used. The main objective of this study was to analyze and identify the strengths and weaknesses and the opportunities and threats of the tourism industry in Nazarabad using SWOT model. SWOT analysis results indicated that the strengths, weaknesses, opportunity and threats are 4.58, 4.39, 4.16, and 4.04 respectively. According to the results of SWOT model, the competitive activist strategy or SO is in the first order of priority, and WO strategy or strategies are in the second order. Defensive strategies (WT) and conservative (ST) are also the next ones. It can be concluded that in the tourist town of Nazarabad, the effective strategy which can be developed is providing opportunities to improve the situation of tourism in Nazarabad Manuscript profile

Open Access Article

8 - Prioritizing the Development of War Tourism Destinations in Kurdistan Province Using Hierarchical Analysis Process

War zone tourism has the potential of economic and social reconstruction of war-torn areas in the border lines as a new popular beneficial tourism market. Achieving this goal requires proper planning based on the existing conditions. So it is essential to identify and p More

War zone tourism has the potential of economic and social reconstruction of war-torn areas in the border lines as a new popular beneficial tourism market. Achieving this goal requires proper planning based on the existing conditions. So it is essential to identify and prioritize areas that have this potential so that the facilities and assets may have a correct orientation and also be in the right direction. This is an important contribution to management decisions and helps the tourists select destinations as well as investors for investment purposes. On the one hand, tourism planning and priorities of tourist destinations must be based on currently accepted approaches to tourism management called systematic approach and new methods of decision-making. In this regard the current practical investigation has been done based on a systematic approach and has used a subset of multi-functional decision-making procedures of hierarchical analysis approach. the obtained results showed that among the target areas of tourism in Kurdistan province, Baneh has the most favorable situation than other competitors (objectives) for development and expansion of the war tourism.   Manuscript profile

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