The Feasibility of Realizing the Vision of Agricultural Tourism Development in the Sustainability of Regional Settlements Development A case of Saveh

Subject Areas :

Majid Goodarzi ¹ , Hoshang Moradi ² , Hojatullah Pashapur ³ , Mohammad Faraji Darabkhani ⁴

1 - Associate Professor of Geography and Urban Planning, Shahid Chamran University of Ahvaz, Ahvaz, Iran
2 - PhD Student of Geography and Urban Planning, Shahid Chamran University of Ahvaz, Ahvaz, Iran
3 - Assistant Professor of Political Geography, Imam Ali University, Tehran, Iran
4 - Assistant Professor, Department of Geography and Urban Planning, Payam-e-Noor University, Tehran, Iran

Received: 2023-09-28 Accepted : 2023-11-29 Published : 2024-04-23

Keywords: agricultural tourism, development sustainability, regional settlements, SWOT and QSPM model, Saveh ,

Abstract :

The purpose of this study is to investigate the feasibility and realization of agricultural tourism development in Saveh city. The current type of research is applied in terms of purpose and nature, employing a survey based on field studies (questionnaire). The statistical population of this research includes 18 university managers and experts in the field of tourism and urban planning, who were selected using purposive sampling. For scientific analysis, the combined model of SWOT strategic analysis and the Quantitative Strategic Planning Matrix (QSPM) has been used. The results obtained from the evaluation matrix show that internal factors (strengths and weaknesses) and external factors (opportunities and threats) were assessed. According to the scoring of the items in the research, the total score of internal factors is 2.28 (strengths 1.13 and weaknesses 1.15) and external factors 3.2 (opportunities 0.993 and threats 2.2). Therefore, the best strategy for realizing the agricultural tourism model in the study area is the WO strategy, which involves leveraging strengths to exploit opportunities and mitigate weaknesses. Among the developed strategies, the competitive-aggressive (WO) strategy scored the highest (6.82) and is the most attractive among the research strategies. The output of the strategic planning model emphasizes leveraging the region's proximity and access to population centers, geological features of the area, and strengthening related programs as high priority actions.

References:


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