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  • Pagheh.Abdolaziz Identifying fanatical consumers’ mental models toward luxurious brands [ Vol.2, Issue 1 - Spring Year 1402]
  • poorteymoor.aliasghar Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company [ Vol.2, Issue 3 - Autumn Year 1402]
  • Poranjafzadeh Ardakani.MohammadBagher The Role of Human Capital Impact on Competitive Advantage with the Mediating Role of Brand Management Capability and Market Dynamics Moderator [ Vol.2, Issue 2 - Summer Year 1402]
  • pour Ghasemi.Shahrzad The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership [ Vol.2, Issue 1 - Spring Year 1402]