Identification of the damages and strategies required for the life cycle management model for the development of banking services (Case Study: Parsian Bank)

Subject Areas : Financial Economics

Samira Shafaei Yamchelou ¹ , Esmaeel Hasanpoor ² , Mohammadhosein Ranjbar ³

1 - Business Management Department, Qeshm International Branch, Islamic Azad University, Qeshm, Iran.
2 - Assistant Prof., Department of Business Administration, Islamic Azad University, Qeshm International Branch
3 - Business Management Department, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran

Received: 2023-04-01 Accepted : 2023-06-08 Published : 2023-06-22

Keywords: G17, Banking Services, Thematic analysis, G20, Key words: Life cycle management, Banking sector JEL classification: G21,

Abstract :

Abstract Today, Diverse and ever-changing factors have led banks to devote special efforts and attention to identifying customer needs and offering services that are compatible with their requirements. These challenges have led banks to identify various aspects of the product life cycle. In this study, by presenting the Product Lifecycle Management Model, the damages and strategies required to develop banking services at Parsian Bank were identified. In order to identify in this study, the main and sub-themes related to damages and strategies in the life cycle of banking products, the methodology of thematic analysis was used, which was applied for data collection, library study and survey methods as follows: Initially, thematic literature on the life cycle model of products and services was collected through library study, and after identifying the definitions of the life cycle, the main and secondary topics of the life cycle were identified using tools for interviewing managers and officials of reputable branches of Parsian Bank in Tehran. The results were then classified into four stages of introduction, growth, maturity and decline, and the research results led to the identification of damages in four stages of introduction (2 themes), growth (3 themes), maturity (3 themes) and decline (4 themes).) And the required life cycle strategies were introduced in four stages: Introduction (2 themes), growth (2 themes), maturity (2 themes) and of decline banking products (2 themes).

References:

فهرست منابع

• آذر،عادل؛ مومنی،. منصور، (1390)، آمار و کاربرد آن در مدیریت، تهران، سازمان مطالعه و تدوین کتب علوم انسانی دانشگاه ها.


• سهرابی، بابک؛ خانلری، امیر و آجرلو، نصیبه. (1389) ، الگویی برای تعیین ارزش چرخه عمر مشتریان در صنعت بانکداری ، پژوهش های مدیریت در ایران ، دوره 15، شماره 1 ، 1-17.


• طاهری،علی؛ زاهد غروی ، مهدی و آسایش ، حمید (1401) ، اولویت بندی معیارهای ناکارایی شعب بانک ملی در ایران ، فصلنامه اقتصاد مالی. ، دوره 16 ، شماره 60  ، 213-236.


• قلی پور،مجید؛رحمتی ،یلدا و شاهرودی،کامبیز (1400) ،برازش مدل بومی بازارگرایی در صنعت بانکداری ایران ،فصلنامه اقتصاد مالی، دوره 15 ،شماره 55 247،-268.


• مومیوند،بهزاد ؛غلامی جمکرانی،رضا ؛ملکی ،محمد حسن و جهانگیر نیا،حسین (1401) ،ارائه چارچوبی برای شناسایی پیشران‌های موثر روی آینده صنعت بانکداری با تاکید بر نقش فناوری مالی، فصلنامه اقتصاد مالی، دوره 16 ،شماره 61 ، 175-194.

• Angur, M. G., Nataraajan, R. and Jaheera, J. S. Jr (2000), "Service Quality in the Banking Industry: An Assessment in a Developing Economy", International Journal of Bank Marketing,13(3), 116-23. arasli, et al, 2005.


• Jain, (2014), customer lifetime value analytics in retail banking, everest group, 1 – 4.


• Ghobadian, A., Speller, S., and Jones, M., (2000), "Service Quality: Concepts and Models", International Journal of Quality & Reliability Management, 11(9), 43- 66.


• Gronroos, C., (2010), "Service Management & Marketing", Willey.


• Gmelin & Stefan. Seuring. (2014). Achieving sustainable new product development by integrating product life-cycle management capabilities, Int. J.Production Economics, 154, 166–177.


• Santouridis & Eirini. Tsachtani. (2015). Investigating the Impact of CRM Resources on CRM Processes: A Customer Life-Cycle Based Approach in the Case of a Greek Bank, Procedia Economics and Finance 19 (2015) 304 – 313.


• Johns, N. (2000), "What is this Thing Called Service?", European Journal of Marketing, 33(9/10), 958-973.


• Louise Laumann, Airs. Pagoropoulos, Jannick H. Schmidt & Tim. McAloone. (2016). Challenges when evaluating Product/Service-Systems through Life Cycle Assessment, Journal of Cleaner Production 120, 95-104.


• Kvale, Steinar. (2001). Interviews: An Introduction to qualitative research interviewing. Thousand Oaks, CA: Sage.


• Lundahl, N., Veghom, F., and Silver. L. (2009)," Technical and Functional Determinants of Customer Satisfaction in the Bank-SME Relationship", Managing Service Quality, 19(5), 581-594.


• Mishkin, F. S. (2008), "The Economics of Money, Banking and Financial Markets", 6th Edition, MA: Addison-Wesley, Reading.


• Farideh & Saeed. Fallahb. (2015). Study of Organizational Life Cycle and Its Impact On Strategy Formulation, Procedia - Social and Behavioral Sciences 207 (2015) 50 – 58.


• Simon, Lockrey. (2015). A review of life cycle based ecological marketing strategy for new product development in the organizational environment, Journal of Cleaner Production 95 (2015) 1-15.


• Stafford, M. R., and et al., (2000), "Determinants of Service Quality and Satisfaction in the Auto Casualty Claims Process", Journal of Service Marketing, 12(6), 426-440.


• Ying Yua, Zhe. Vi Kie, Sooa & Matthew. Doolan (2016). The Effect of Consumer Behavior on the Life Cycle Assessment of Energy Efficient Lighting Technologies, Procedia CIRP 40 (2016) 185 – 190.