Phenomenological analysis of housing consumption pattern in luxury residential areas of TehranIn the residential sector of the construction industry
Subject Areas : Financial Economics
ali asghar velayati
1
(azad universityess Management Department, Science and Research Unit, Islamic Azad University, Tehran, Iran)
kambiz Heidarzadeh
2
(Department of Management, Science and Research Branch, Islamic Azad University, Tehran, Iran)
محمد علی عبدالوند
3
()
Keywords: Consumption pattern, consumer, luxury house, district 1 and 3 of Tehran,
Abstract :
Phenomenological analysis of housing consumption pattern in luxury residential areas of Tehran In the residential sector of the construction industry Abstract In order to get to know the pattern of housing consumption, the exploratory research method was used. With the phenomenological study approach to achieve the goal The research was used. Sampling was done by the snowball method. In this research, consumers living for more than 6 months were interviewed. The collection of information reached saturation by conducting 3 interviews. The results showed that the consumption pattern of luxury housing from the perspective of the residents' consumers is more Out of 6 months, it includes 3 categories of satisfaction with the construction, ancillary services of the building and the characteristics of the area. Therefore, the findings indicate that the choice Luxury buildings in the statistical population are influenced by satisfaction with the construction, ancillary services of the building and the characteristics of the region. Keywords: consumption pattern, consumer, luxury house, 1st and 3rd district of Tehran 1. Introduction Investigating the behavior of consumers is one of the basic principles of marketing science. Knowing the consumption pattern and the factors affecting the choice or non-choice of the product. by customers or consumers, it is one of the basic methods for strategic planning of producers and economic enterprises. Acceptance of the product by the consumers, limited to the knowledge of the product, the level of quality, or the pricing area, or the after-sales service.