A review of the effective indicators of national branding with a sports sociological approach
Subject Areas : Sociological studies of sports
1 - Department of Sport Management, Faculty of Sports Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.
Keywords: National Branding, Sports sociology, National Brand Index.,
Abstract :
Objective: The aim of the current research was to review the effective indicators of national branding with a sports sociological approach.
Methodology: The current research was a review and was done by meta-analysis method. In this way, a systematic review of articles published in common and reliable Persian databases was conducted. To select the articles, the keywords "national brand" and "national branding" along with other keywords related to the field of sports were used in their titles. After collecting all these articles, they were categorized based on the topic and content, and to check validity, this process was done separately by two researchers.
Results: Based on the findings, the role of sports sociology in national branding is divided into six key indicators, which are: 1- governance, 2- people, 3- culture and cultural heritage, 4- investment and migration, 5- tourism and 6- export; that each of these components has an effect on the state of a country's sports and is also affected by it.
Conclusion: According to the findings of the current research, it can be said that the sports industry has a more effective and deeper role in the national branding of countries and their competitive power, compared to many other industries, each of which alone provides a part of national brand indicators, and it should be considered a part of national and international development strategies.
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