Construction and Validation of a Tool to Measure the Value of Participation from Tourists' Experience

Subject Areas :

Soghra Taghipour ¹ , Samad Awli ² , Alireza Bafandeh Zendeh ³ , Hakimeh Niki ⁴

1 - Ph.D. Student of Business Management, Management Department, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 - Associate Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
3 - Associate Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
4 - Department of Management, Hadishahr Branch, Islamic Azad University, Hadishahr, Iran.

Received: 2022-07-04 Accepted : 2022-07-23 Published : 2022-08-23

Keywords: tourist experience, measurement tool, participation value, tourism industry  ,

Abstract :

This study, using the combined method, aims to build and validate a tool for measuring the value of tourists' participation. In the first stage, using the meta-combination method, the researcher focused on the subject during the years 2000 to 2020 and the values ​​resulting from the participation of tourists were identified. In the second stage, based on the literature, a questionnaire was prepared and given to several university professors and marketing and tourism researchers, and after applying the necessary comments and corrections, the questionnaire was distributed among 440 tourists who had visited one of the countries of Malaysia, UAE, Azerbaijan, and Turkey during the last 5 years. Next, the validation of the model was done using the SPSS24 software. The results of confirmatory factor analysis confirmed the fitness of the 5-factor model. Based on the obtained results the questionnaire of this research can be used as a suitable tool to measure the value of tourists' participation. Using the mixed method to identify the effects of tourists' participation and also introducing a tool to measure the value of tourists' participation was one of the innovations of this research.

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