Investigating the effect of market knowledge, audience knowledge and relationship capabilities on organizational performance considering the mediating role of the intellectual capital of Payame Noor University, Shiraz Center

Subject Areas : title1

Homa Masoomi ¹ , Hasan Soltani ² , Abbas Babaei nejad, ³ , Mehdi Mohammad bagheri ⁴ , Sanjar Selajgeh ⁵

1 - PhD Student, Department of Public Administration, Kerman Branch, Islamic Azad University, Kerman, Iran
2 - Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran
3 - Assistant Professor, Department of Management, Islamic Azad University, Kerman Branch, Kerman, Iran.
4 - Department of Management, Azad Islamic University. Kerman branch, Kerman, Iran
5 - Associate Professor, Department of Public Administration/ Comparative Studies and Development Studies, Kerman Branch, Islamic Azad University, Kerman, Iran.

Received: 2023-07-16 Accepted : 2025-05-24 Published : 2025-10-08

Keywords: Intellectual capital, organizational capability, organizational performance, knowledge-based approach, ,

Abstract :

Purpose: While previous research examines how firms with specific capabilities achieve organizational performance, few studies take a holistic approach. In this study, a comprehensive model is adopted to examine how different capabilities actually affect organizational performance. Also, the mediating effect of intellectual capital was considered. Methodology: The organizational capabilities and performance were investigated by a questionnaire including professors, experts, and managers of Faculties of Economics, Management, and Social Sciences of Payame Noor University, Shiraz Center. Thus, the purpose of this research is to investigate the effect of market knowledge capabilities, audience knowledge, and relationship on organizational performance considering the mediating role of the intellectual capital of Shiraz Payame Noor University. In order to achieve this purpose, structural equation modeling (SEM) based on partial least squares (PLS) was used. The elements of the analysis include market knowledge, audience knowledge and relationship capabilities, and the mediating variable of intellectual capital. Findings: The results show that market knowledge, audience knowledge, and relationship capabilities have positive effects on intellectual capital at Shiraz Payame Noor University. The results also show that intellectual capital has a direct and significant effect on organizational performance. Conclusion: Finally, the results show that intellectual capital has a mediating effect on the relationship between organizational capabilities (market knowledge, audience knowledge, relationship, and innovation) and organizational performance at Shiraz Payame Noor University. This study helps organizations that intend to increase organizational performance, ‎especially educational organizations by showing the mediating effects of intellectual capital ‎on the relationship between organizational capability and organizational performance