Presenting a model in order to transform the performance of the Islamic Republic of Iran's radio and television from the perspective of the sociology of mass communication

Subject Areas : sociology

Roghayeh  Ali mohammad ¹ (Ph. D. Student of media management, Islamic Azad University, Science and Research Unit, Tehran.)
Mastoreh  Ezzatzadeh ² (*Assistant Professor, Department of Media Management, Islamic Azad University, West Tehran Branch.)
Syed Abdullah  Sajjadi Jaghargh ³ (Assistant Professor, Department of Media Management, Islamic Azad University, Science and Research Branch, Tehran.)
Afsaneh  Mozafari legend ⁴ (Associate Professor, Department of Communication Sciences, Islamic Azad University, Science and Research Unit, Tehran.)

Received: 2023-01-22 Accepted : 2023-03-15 Published : 2023-11-22

Keywords: transformation, Virtual space, Radio and Television, model,

Abstract :

Radio and Television of the Islamic Republic of Iran, as the only legal radio and television in the country, is facing major challenges to enter the virtual space. The lack of proper understanding of the requirements of virtual space has caused this media to not be able to have a serious presence in the field of virtual space and social networks. The purpose of the research was to determine the opportunities, threats, weaknesses and strengths of the broadcasting organization to operate in the virtual space and also to know the causal relationships between the consequences and components of the transformation in the functioning of the virtual space of the broadcasting. The type of research was applied and the research method was survey. The statistical population consisted of all managers and senior experts of the Broadcasting Organization in the field of virtual space in the deputy space of virtual space and other deputy offices in the number of 152 people. The sample size was determined by Cochran's formula to the number of 109 people. The statistical sample was selected using stratified random sampling method. Based on the results of the tests, the transformation components of the broadcasting organization have a positive, direct and significant effect on the consequences of the transformation of the broadcasting organization. The effect of turning threats in radio and television for social media activity into opportunities for social media activity is meaningful, positive and direct. Weaknesses in radio and television for social media activity have a positive, direct and significant effect on radio and television strengths for social media activity.

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