A New Model for the Selection of Parent Strategy in Multi Business Companies (By a Case Study)
Subject Areas : مدیریتsadegh abedi 1 , reza radfar 2
1 - islamic azad university of qazvin
2 - islamic azad university of science and research
Keywords: Key Words: Parent Strategy, Multi Business, Performance Appraisal, Lifetime,
Abstract :
"Parents (mother) strategy", i.e. the strategy used in multi-level enterprises, has recently grown as one of the main subjects of study in strategic planning field. Since the multi level enterprises have different sub enterprises (affiliates) dealing with diverse businesses in different environments, we cannot define the same strategic approach for all of them. Evidence shows that the number of multi level enterprises is continuously on increase. More than 200000 multi level enterprises with multi business were working in 2000. The figure is estimated to reach 500000 by 2005. Therefore; the main challenge is to develop an approach for determining the quality of management and interactions with the affiliated firms. We will analyze strategy in mother enterprises' level in terms of business units' performances versus organizations' life. This paper will thoroughly describe the proposed model by drawing on a case study.
