Evaluating the impact of the diversity of activities on the financial performance of Iranian banks with emphasis on the efficiency of human capital: a case study of Pasargad Bank

Subject Areas : Human Resources Excellence

Amir Hossien Cheraghian ¹ , Kamran Yeganegi ² , Amirreza Keyghobadi ³

1 - Department of Financial Management, Electronics Unit, Islamic Azad University, Tehran, Iran
2 - Department of Industrial Engineering, Zanjan Branch; Islamic Azad University, Zanjan, Iran
3 - Department of Accounting , Central Tehran Branch , Islamic Azad University , Tehran , Iran.

Received: 2023-02-13 Accepted : 2023-05-15 Published : 2023-03-21

Keywords: efficiency of human capital, financial performance of banks, Diversity of activities,

Abstract :

Considering that this article deals with the evaluation of the impact of the diversity of activities on the financial performance of Iranian banks, focusing on the efficiency of human capital (case study of Pasargad Bank), it is practical in terms of purpose, and the research method, in terms of data analysis, is quantitative. It is analytical. The statistical population of the research includes all the employees of Pasargad Bank, and the Cochran-Orcutt formula is used to obtain a statistical sample of 384 people. Since the statistical population of this research is homogenous, therefore, we use random sampling method, and since each member of the society has the same chance to be selected, we use simple random sampling. The data collection tool in this research is a questionnaire. . To check the content validity and face validity of the questionnaire in this research, the opinions of the supervisor and the esteemed consultant were used and Cronbach's alpha method was used to check its reliability. For data analysis, spss, Smart PLS software was used. The results of the hypothesis test showed that the value of the activity diversity index is 78%, human capital efficiency is 91%, and human performance is 82%, the fit of the model is appropriate. It shows the positive and meaningful impact of the diversity of banking activities on the financial performance of banks, considering the role of human capital efficiency.