Providing and evaluating a grounded theory for extension of value innovation from the intra-organizational level to the supply chain
Subject Areas : Industrial Management
Ebrahim Rasti Borazjani Faghat
1
,
Naser Khani
2
,
Akbar Alem Tabriz
3
1 - Department of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
2 - Department of managment, Najafabad Branch,Islamic Azad University,Najafabad,Iran.
3 - Department of Management, Shahid Beheshti University, Tehran, Iran.
Keywords: Grounded Theory, Value innovation, Shared Value Innovation, Supply Chain,
Abstract :
One of the new approaches that can be used to increase the effectiveness & efficiency of the supply chain is the Shared Value Innovation in the supply chain. The difference between value innovation and shared value innovation is their level of activity. Although some research has emphasized the importance of value innovation in different parts of the organization & to some extent introduces Shared Value Innovation, so far no research has been conducted to provide a framework or model for managing Value Innovation in inter-organizational levels. The main purpose of the present study was to fill this research gap. In this mixture study, semi-structured interviews with petrochemical managers & academic experts were conducted & analyzed using constructive Grounded theory. Samples were selected by purposive sampling, based on the principles of Grounded theory approach. The reliability of the results is confirmed by calculating two evaluation indices. After analyzing the data using MaxQDA software, a framework for managing Shared Value Innovation in the supply chain has been proposed. The proposed theory shows how to achieve Shared Value Innovation through increasing adoption, improving communication, improving collaboration, enhancing trust, enhancing the commitment, enhancing interdependence while maintaining the independence, & simultaneously reducing costs. After designing the theory, its dimensions were evaluated and confirmed by combining the foundation data theory approach with the Delphi method.
References:
Acar, A. Z. (2020). The mediating role of value innovation between market orientation and business performance: evidence from the logistics industry. International Journal of Business Innovation and Research, 21(4), 540-563.
Ali, Y. H., Wright, N., Charnock, D., Henshaw, H., & Hoare, D. (2020). Protocol: Applications of qualitative grounded theory methodology to investigate hearing loss: protocol for a qualitative systematic review. BMJ Open, 10(4).
Amar, H., & Haag, M. (2017). Exploring the Critical Success Factors of Virtual-Agile IT Projects: A Grounded Theory Study. International Journal of Innovation, Management & Technology, 8(6), 427-434.
Amarakoon, U., Weerawardena, J. & Verreynne, M.-L. (2018). Learning capabilities, human resource management innovation & competitive advantage. The International Journal of Human Resource Management, 29(10): 1736-1766.
Au, A. & Tucker, J. (2018). blue ocean strategy for microenterprises. International Journal of Information, Business & Management, 10(2): 92-98.
Baden-Fuller, C., Giudici, A., Haefliger, S. & Morgan, M. S. (2018). Customer Engagement Mechanisms: Strategies for Value Creation & Value Capture. In: ATINC, G., ed. Academy of Management Proceedings, 2018 New York. Academy of Management, 13226.
Bain, J. S. (1959). Industrial Organization, Wiley, New York.
Basole, R. C., Bellamy, M. A. & Park, H. (2017). Visualization of innovation in global supply chain networks. Decision Sciences, 48(2): 288-306.
Berghman, L., Matthyssens, P. & Vandenbempt, K. (2012). Value innovation, deliberate learning mechanisms & information from supply chain partners. Industrial Marketing Management, 41(1): 27-39.
Björk, P. (2014). ‘The DNA of tourism service innovation: A quadruple helix approach’, Journal of the Knowledge Economy, 5(1): 181–202.
Brewer, P. C. & Speh, T. W. (2000). Using the balanced scorecard to measure supply chain performance. Journal of Business logistics, 21(1): 75-93.
Brown, L. & Osborne, S. P. (2013). ‘Risk & innovation: Towards a framework for risk governance in public services’, Public Management Review, 15(2): 186–208.
Cambra-Fierro, J. , & Polo-Redondo, Y. (2008). creating satisfaction in the demand-supply chain: the buyers' perspective. Supply Chain Management: An International Journal, 13(3). 211-224.
Carter, & Ejara, D. D. (2008). ‘Value innovation management & discounted cash flow’, Management Decision, 46(1): pp.58-76
Charlton, J. (2003). Delphi Technique. In M.S. Lewis-Beck, A. Bryman, & T.F. Liao (Eds.). The SAGE Encyclopedia of Social Science Research Method. Thousand Oaks, CA: Sage Publications, Inc.
Charmaz, K., (2006). Constructing grounded theory, London: Sage.
Christiansen, B. (2014). Handbook of research on global business opportunities, Business science reference, USA.
Cohee, G.L., Barrows, J. & Handfield, R. (2019). early supplier integration in the US defense industry. Journal of Defense Analytics & Logistics, 3(1): 2-28.
Coughlan, P., & Fergus, M. (2009). Defining the path to value innovation. International Journal of Manufacturing Technology & Management, 16(3). 234-249.
Day, G. S. (1990). Market driven strategy: Processes for creating value, Free Press, New York.
Day, J., & Bobeva, M. (2005). A generic toolkit for the successful management of Delphi studies. The Electronic Journal of Business Research Methodology, 3(2), 103-116.
Delbecq, A. L., Van de Ven, A. H., & Gustafson, D. H. (1975). Group techniques for program planning: A guide to nominal group & Delphi processes. Scott, Foresman.
Eisenhardt, K. M. & Graebner, M. A. (2007). Theory Building from Cases: Opportunities & Challenges. Academy of Management Journal, 50: 25–32.
Erffmeyer, R. C., Erffmeyer, E. S., & Lane, I. M. (1986). The Delphi technique: An empirical evaluation of the optimal number of rounds. Group & organization studies, 11(1-2): 120-128.
Fahey, L. (1999). Competitors: outwitting, outmaneuvering, & outperforming, University of Texas Press, Texas.
Fan, F., Lian, H., Liu, X., & Wang, X. (2021). Can environmental regulation promote urban green innovation Efficiency? An empirical study based on Chinese cities. Journal of Cleaner Production, 287, 125060.
Fynes, B., Voss, C., & de Búrca, S. (2005). The impact of supply chain relationship quality on quality performance. International Journal of Production Economics, 96(3), 339-354.
Glaser, B. G., Strauss, A. L., (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research, New Brunswick: Aldine.
Gottschalk, P. (2000). Studies of key issues in IS management around the world. International journal of information management, 20(3), 169-180.
Groth, J. (1994). The exclusive value principle–a concept for marketing. Journal of Product Brand Management, 3(3): 08-18.
Gunasekaran, A., Patel, C. & Mcgaughey, R. (2004). A framework for supply chain performance measurement. International journal of production economics, 87(3): 333-347.
Haji Gholam Saryazdi, A., & Ghavidel, M. (2018). Waste management in a wire & cable company through system dynamics approach. International Journal of Quality & Reliability Management, 35(7): 1445-1458.
Henrike, H., W. & Schultz, C. (2014). ‘The impact of health care professionals' service orientation on patients innovative behavior’, Health Care Management Review, 39(4): 329–339.
Hensel P., Glinka B., (2018). Grounded Theory, In: Ciesielska M., Jemielniak D., (eds). Qualitative Methodologies in Organization Studies, UK: Palgrave Macmillan.
Hill, C. W. (1988). Differentiation versus low cost or differentiation & low cost: A contingency framework. Academy of management Review, 13(3): 401-412.
Hinterhuber, A. & Liozu, S. M. (2014). Is innovation in pricing your next source of competitive advantage? Business Horizons, 57(3): 413-423.
Holsti, R. (2019). Content analysis in social sciences & humanities. Translate: Salarzadeh Amiri, N. Tehran: Allameh Tabatabai University Press. (In Persian).
Horovitz, J. (2000). The Seven Secrets of Service Strategy: Jacques Horovitz, Financial Times/Prentice Hall, Harlow.
Hsu, Y., Hsu, L. & Yeh, C.-W. (2010). A cross-cultural study on consumers level of acceptance toward marketing innovativeness. African Journal of Business Management, 4(6): 1215-1228.
Huber, F., Herrmann, A. & Morgan, R. (2001). Gaining competitive advantage through customer value oriented management. Journal of consumer marketing, 18(1): 41-53.
Hurworth, R. (2004). Delphi technique. Encyclopedia of evaluation, 109-110.
Johnsen, T. E. (2009). Supplier involvement in new product development & innovation: Taking stock & looking to the future. Journal of Purchasing & Supply Management, 15(3): 187-197.
Joiner, B. L., Reynard, S. & Ando, Y. (1994). Fourth generation management: The new business consciousness, McGraw Hill Professional, New York.
Kalaian, S., & Kasim, R. M. (2012). Terminating sequential Delphi survey data collection. Practical Assessment, Research, & Evaluation, 17(1), 5.
Kaufman, J. J. (1998). Value management: Creating competitive advantage, Thomson Crisp Learning, Menlo Park.
Khalifa, S. (2004). Customer value: a review of recent literature & an integrative configuration. Management decision, 42(5): 645-666.
Kim, W. C. & Mauborgne, R. (2005). Blue ocean strategy, Harvard Business School Press, Boston.
Kim, W. C. & Mauborgne, R. A. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space & make the competition irrelevant, Harvard business review Press, Boston.
Kim, W. C. & Mauborgne, R. (2017). Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence & Seize New Growth, Hachette Books, New York.
Ko, H., T. & Lu, H., P. (2010). Measuring innovation competencies for integrated services in the communications industry. Journal of Service Management, 21(2): 162–190.
Komulainen, H., Saraniemi, S., Ulkuniemi, P., Ylilehto, M. & Planning (2018). End-customer value restructuring the financial service supply chain. Marketing Intelligence, 36(6): 709-720.
Kotabe, M., & Murray, J. (2004). Global sourcing strategy & sustainable competitive advantage. Industrial Marketing Management, 33(1). 7-14.
Krishnan, R., Yen, P., Agarwal, R., Arshinder, K., & Bajada, C. (2021). Collaborative innovation and sustainability in the food supply chain-evidence from farmer producer organisations. Resources, Conservation and Recycling, 168, 105253.
Lanning, M. (1998). Delivering profitable value: A revolutionary framework to accelerate growth, Generate Wealth & Rediscover the Heart of Business, Perseus, New York.
Lawshe, C. H. (1975). A quantitative approach to content validity. Personnel psychology, 28(4), 563-575.
Leavy, B. (2018). Value innovation & how to successfully incubate blue ocean initiatives. Strategy & Leadership, 46(3): 10-20.
Lee, G., Shin, G.-c., Hwang, D. W., Kuper, P., & Kang, M. (2018). How manufacturers' long-term orientation toward suppliers influences outsourcing performance. Industrial Marketing Management, 74, 288-297.
Liao, S. H., Hu, D. C., & Shih, Y. S. (2021). Supply chain collaboration & innovation capability: the moderated mediating role of quality management. Total Quality Management & Business Excellence, 32(3-4), 298-316.
Liao, S., H., Hu, D., C. & Ding, L. W. (2017). ‘Assessing the influence of supply chain collaboration value innovation, supply chain capability & competitive advantage in Taiwan’s networking communication industry’, International Journal of Production Economics, 191, 143-153.
Lichtenthaler, U. (2017). ‘Shared value innovation: linking competitiveness & societal goals in the context of digital transformation’, International Journal of Innovation & Technology Management, 14(4).
Luo, Z., Chen, X. & Kai, M. (2018). The effect of customer value & power structure on retail supply chain product choice & pricing decisions. Omega, 77: 115-126.
Mason, J. 2002. Qualitative Researching, London, SAGE Publications.
Matthyssens, P., Vandenbempt, K. & Berghman, L. (2006). ‘Value innovation in business markets: Breaking the industry recipe’, Industrial Marketing Management, 35: 751–761.
Maury, B. (2018). Sustainable competitive advantage & profitability persistence: Sources versus outcomes for assessing advantage. Journal of Business Research, 84: 100-113.
Mele, , Russo Spena, T., & Colurcio, M. (2010). Co-creating value innovation through resource integration. International Journal of Quality & Service Sciences, 2(1). 60-78.
Mele, C. (2009). ‘Value innovation in B2B: learning, creativity, & the provision of solutions within Service-Dominant Logic’, Journal of Customer Behaviour, 8(3): 199-220.
Miles M.B, Huberman M. (1994). Qualitative Data Analysis: A Sourcebook of New Methods. Beverly Hills, CA: Sage Publications
Mira, M., Choong, Y., & Thim, C. (2019). Mediating role of port supply chain integration between involvement of human resource practices & port performance in Kingdom of Saudi Arabia. Uncertain Supply Chain Management, 7(3), 507-516.
Mora Cortez, R. & Johnston, W.J. (2019), Cultivating organizational wisdom for value innovation. Journal of Business & Industrial Marketing, 34(6): 1171-1182.
Mühlbacher, H. & Böbel, I. (2018). ‘From zero-sum to win-win - Organisational conditions for successful shared value strategy implementation’, European Management Journal, Volume 37(3): 313-324
Nunnaly, J. C. (1978). Psychometric theory. McGraw-Hill.
Pettit, S., & Beresford, A. (2009). Critical success factors in the context of humanitarian aid supply chains. International Journal of Physical Distribution & Logistics Management, 39(6), 450-468.
Polo-Redondo, Y., & Cambra-Fierro, J. J. (2005). Moderating effect of type of product exchanged in long-term orientation of firm-supplier relationships: an empirical study. Journal of Product Brand Management, 14(7), 424-437.
Porter, M. (2008). Competitive advantage: Creating & sustaining superior performance, Simon & Schuster, New York.
Porter, M. E. (1980), Competitive strategy: techniques for analyzing industries & competitors, Free Press, New York.
Porter, M. E. (1996). What is strategy? Harvard Business Review, November & December, 61 – 78 [online] http://www.hbs.edu/faculty/Pages/item.aspx?num=10698 (Accessed 22 September 2018).
Qudah, M. a. A. & Hashem, T. N. (2018), The Impact of Applying the Blue Ocean Strategy on the Achievement of a Competitive Advantage: A Field Study Conducted in the Jordanian Telecommunication Companies. International Business Research, 11(9): 108-118.
Ramalho, R., Adams, P., Huggard, P., Hoare, K., (2015), Literature Review & Constructivist Grounded Theory Methodology, Qualitative Social Research, 16(3).
Ramdas, K. & Spekman, R. E. (2000), Chain or shackles: understanding what drives supply-chain performance. Interfaces, 30(4): 3-21.
Ranganathan, R., Ghosh, A. & Rosenkopf, L. (2018). Competition–cooperation interplay during multifirm technology coordination: The effect of firm heterogeneity on conflict & consensus in a technology standards organization. Strategic Management Journal, 32(12): 3193-3221.
Ritchie, & Lewis, J. 2003. Qualitative Research Practice: A Guide for Social Science Students & Researchers, London, SAGE Publications.
Rust, R. T. & Oliver, R. L. (2000), Should we delight the customer? Journal of the Academy of Marketing Science, 28(1): 86.
Santos, J. R. A. (1999). Cronbach’s alpha: A tool for assessing the reliability of scales. Journal of extension, 37(2), 1-5.
Sarvar, R., Parizadi, T., & Hoseini Amini, H. (2010). The place of Delphi technique in urban management & planning. Journal of Urban Management Studies, 2(4), 165-185. (In Persian).
Scherer, F. M. (1970), Industrial market structure & economic performance, Rand NcNally, Boston.
Sheth, J. N., Newman, B. I. & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2): 159-170.
Shih, T.-H., & Fan, X. (2009). Comparing response rates in e-mail & paper surveys: A meta-analysis. Educational Research Review, 4(1): 26–40
Stanco, M., Nazzaro, C., Lerro, M., & Marotta, G. (2020). Sustainable Collective Innovation in the Agri-Food Value Chain: The Case of the “Aureo” Wheat Supply Chain. Sustainability, 12(14), 5642.
Straub, A. (2011). ‘Maintenance contractors acting as service innovators’, Construction Innovation, 22(2): 179–189.
Strauss, A., Corbin, J., (1994), Grounded Theory Methodology: An Overview, In N. Denzin & Y. Lincoln Handbook of Qualitative Research, 1st ed, SAGE Publications, 273–284.
Sundararajan, T. P., Kee, D. M. H., Albert, P. J., Subramaniam, M., Thirupathi, H., Angarita, L. S. C., & Pandey, R. (2020). The Effects of Organizational Culture on Employee Performance: A Study of the Edge Newspaper. International Journal of Applied Business and International Management, 5(2), 44-53.
Theeranuphattana, A. & Tang, J. C. S. (2007). A conceptual model of performance measurement for supply chains: Alternative considerations. Journal of Manufacturing Technology Managemen, 19(1): 125-148.
Treacy, M. & Wiersema, F. (2007). The discipline of market leaders: Choose your customers, narrow your focus, and dominate your market, Basic Books, London.
Wamba, F. S. & Akter, S. (2015). Big Data Analytics for Supply Chain Management: A Literature Review & Research Agenda, Enterprise & Organizational Modeling & Simulation’, Lecture Notes in Business Information Processing, Vol. 231.
Woodruff, R. B. (1997), Customer value: the next source for competitive advantage. Journal of the academy of marketing science, 25(2): 139.
Yan, T., Yang, S. & Dooley, K. (2017). A theory of supplier network-based innovation value’, Purchasing & Supply Management, 23(3): 153-162.
Yang, R., Díaz, V. G., & Hsu, C. H. (2021). Use of emotional intelligence to promote innovation among employees in the work environment through qualitative and quantitative analysis. Aggression and Violent Behavior, 101589.
Yin, R. K. 2009. Case Study Research: Design & Methods, California, SAGE Publications.
Zamani, B., & Babaei, E. (2021). A Critical Review of Grounded Theory Research in Urban Planning & Design. Planning Practice & Research, 36(1), 77-90.
_||_
Acar, A. Z. (2020). The mediating role of value innovation between market orientation and business performance: evidence from the logistics industry. International Journal of Business Innovation and Research, 21(4), 540-563.
Ali, Y. H., Wright, N., Charnock, D., Henshaw, H., & Hoare, D. (2020). Protocol: Applications of qualitative grounded theory methodology to investigate hearing loss: protocol for a qualitative systematic review. BMJ Open, 10(4).
Amar, H., & Haag, M. (2017). Exploring the Critical Success Factors of Virtual-Agile IT Projects: A Grounded Theory Study. International Journal of Innovation, Management & Technology, 8(6), 427-434.
Amarakoon, U., Weerawardena, J. & Verreynne, M.-L. (2018). Learning capabilities, human resource management innovation & competitive advantage. The International Journal of Human Resource Management, 29(10): 1736-1766.
Au, A. & Tucker, J. (2018). blue ocean strategy for microenterprises. International Journal of Information, Business & Management, 10(2): 92-98.
Baden-Fuller, C., Giudici, A., Haefliger, S. & Morgan, M. S. (2018). Customer Engagement Mechanisms: Strategies for Value Creation & Value Capture. In: ATINC, G., ed. Academy of Management Proceedings, 2018 New York. Academy of Management, 13226.
Bain, J. S. (1959). Industrial Organization, Wiley, New York.
Basole, R. C., Bellamy, M. A. & Park, H. (2017). Visualization of innovation in global supply chain networks. Decision Sciences, 48(2): 288-306.
Berghman, L., Matthyssens, P. & Vandenbempt, K. (2012). Value innovation, deliberate learning mechanisms & information from supply chain partners. Industrial Marketing Management, 41(1): 27-39.
Björk, P. (2014). ‘The DNA of tourism service innovation: A quadruple helix approach’, Journal of the Knowledge Economy, 5(1): 181–202.
Brewer, P. C. & Speh, T. W. (2000). Using the balanced scorecard to measure supply chain performance. Journal of Business logistics, 21(1): 75-93.
Brown, L. & Osborne, S. P. (2013). ‘Risk & innovation: Towards a framework for risk governance in public services’, Public Management Review, 15(2): 186–208.
Cambra-Fierro, J. , & Polo-Redondo, Y. (2008). creating satisfaction in the demand-supply chain: the buyers' perspective. Supply Chain Management: An International Journal, 13(3). 211-224.
Carter, & Ejara, D. D. (2008). ‘Value innovation management & discounted cash flow’, Management Decision, 46(1): pp.58-76
Charlton, J. (2003). Delphi Technique. In M.S. Lewis-Beck, A. Bryman, & T.F. Liao (Eds.). The SAGE Encyclopedia of Social Science Research Method. Thousand Oaks, CA: Sage Publications, Inc.
Charmaz, K., (2006). Constructing grounded theory, London: Sage.
Christiansen, B. (2014). Handbook of research on global business opportunities, Business science reference, USA.
Cohee, G.L., Barrows, J. & Handfield, R. (2019). early supplier integration in the US defense industry. Journal of Defense Analytics & Logistics, 3(1): 2-28.
Coughlan, P., & Fergus, M. (2009). Defining the path to value innovation. International Journal of Manufacturing Technology & Management, 16(3). 234-249.
Day, G. S. (1990). Market driven strategy: Processes for creating value, Free Press, New York.
Day, J., & Bobeva, M. (2005). A generic toolkit for the successful management of Delphi studies. The Electronic Journal of Business Research Methodology, 3(2), 103-116.
Delbecq, A. L., Van de Ven, A. H., & Gustafson, D. H. (1975). Group techniques for program planning: A guide to nominal group & Delphi processes. Scott, Foresman.
Eisenhardt, K. M. & Graebner, M. A. (2007). Theory Building from Cases: Opportunities & Challenges. Academy of Management Journal, 50: 25–32.
Erffmeyer, R. C., Erffmeyer, E. S., & Lane, I. M. (1986). The Delphi technique: An empirical evaluation of the optimal number of rounds. Group & organization studies, 11(1-2): 120-128.
Fahey, L. (1999). Competitors: outwitting, outmaneuvering, & outperforming, University of Texas Press, Texas.
Fan, F., Lian, H., Liu, X., & Wang, X. (2021). Can environmental regulation promote urban green innovation Efficiency? An empirical study based on Chinese cities. Journal of Cleaner Production, 287, 125060.
Fynes, B., Voss, C., & de Búrca, S. (2005). The impact of supply chain relationship quality on quality performance. International Journal of Production Economics, 96(3), 339-354.
Glaser, B. G., Strauss, A. L., (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research, New Brunswick: Aldine.
Gottschalk, P. (2000). Studies of key issues in IS management around the world. International journal of information management, 20(3), 169-180.
Groth, J. (1994). The exclusive value principle–a concept for marketing. Journal of Product Brand Management, 3(3): 08-18.
Gunasekaran, A., Patel, C. & Mcgaughey, R. (2004). A framework for supply chain performance measurement. International journal of production economics, 87(3): 333-347.
Haji Gholam Saryazdi, A., & Ghavidel, M. (2018). Waste management in a wire & cable company through system dynamics approach. International Journal of Quality & Reliability Management, 35(7): 1445-1458.
Henrike, H., W. & Schultz, C. (2014). ‘The impact of health care professionals' service orientation on patients innovative behavior’, Health Care Management Review, 39(4): 329–339.
Hensel P., Glinka B., (2018). Grounded Theory, In: Ciesielska M., Jemielniak D., (eds). Qualitative Methodologies in Organization Studies, UK: Palgrave Macmillan.
Hill, C. W. (1988). Differentiation versus low cost or differentiation & low cost: A contingency framework. Academy of management Review, 13(3): 401-412.
Hinterhuber, A. & Liozu, S. M. (2014). Is innovation in pricing your next source of competitive advantage? Business Horizons, 57(3): 413-423.
Holsti, R. (2019). Content analysis in social sciences & humanities. Translate: Salarzadeh Amiri, N. Tehran: Allameh Tabatabai University Press. (In Persian).
Horovitz, J. (2000). The Seven Secrets of Service Strategy: Jacques Horovitz, Financial Times/Prentice Hall, Harlow.
Hsu, Y., Hsu, L. & Yeh, C.-W. (2010). A cross-cultural study on consumers level of acceptance toward marketing innovativeness. African Journal of Business Management, 4(6): 1215-1228.
Huber, F., Herrmann, A. & Morgan, R. (2001). Gaining competitive advantage through customer value oriented management. Journal of consumer marketing, 18(1): 41-53.
Hurworth, R. (2004). Delphi technique. Encyclopedia of evaluation, 109-110.
Johnsen, T. E. (2009). Supplier involvement in new product development & innovation: Taking stock & looking to the future. Journal of Purchasing & Supply Management, 15(3): 187-197.
Joiner, B. L., Reynard, S. & Ando, Y. (1994). Fourth generation management: The new business consciousness, McGraw Hill Professional, New York.
Kalaian, S., & Kasim, R. M. (2012). Terminating sequential Delphi survey data collection. Practical Assessment, Research, & Evaluation, 17(1), 5.
Kaufman, J. J. (1998). Value management: Creating competitive advantage, Thomson Crisp Learning, Menlo Park.
Khalifa, S. (2004). Customer value: a review of recent literature & an integrative configuration. Management decision, 42(5): 645-666.
Kim, W. C. & Mauborgne, R. (2005). Blue ocean strategy, Harvard Business School Press, Boston.
Kim, W. C. & Mauborgne, R. A. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space & make the competition irrelevant, Harvard business review Press, Boston.
Kim, W. C. & Mauborgne, R. (2017). Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence & Seize New Growth, Hachette Books, New York.
Ko, H., T. & Lu, H., P. (2010). Measuring innovation competencies for integrated services in the communications industry. Journal of Service Management, 21(2): 162–190.
Komulainen, H., Saraniemi, S., Ulkuniemi, P., Ylilehto, M. & Planning (2018). End-customer value restructuring the financial service supply chain. Marketing Intelligence, 36(6): 709-720.
Kotabe, M., & Murray, J. (2004). Global sourcing strategy & sustainable competitive advantage. Industrial Marketing Management, 33(1). 7-14.
Krishnan, R., Yen, P., Agarwal, R., Arshinder, K., & Bajada, C. (2021). Collaborative innovation and sustainability in the food supply chain-evidence from farmer producer organisations. Resources, Conservation and Recycling, 168, 105253.
Lanning, M. (1998). Delivering profitable value: A revolutionary framework to accelerate growth, Generate Wealth & Rediscover the Heart of Business, Perseus, New York.
Lawshe, C. H. (1975). A quantitative approach to content validity. Personnel psychology, 28(4), 563-575.
Leavy, B. (2018). Value innovation & how to successfully incubate blue ocean initiatives. Strategy & Leadership, 46(3): 10-20.
Lee, G., Shin, G.-c., Hwang, D. W., Kuper, P., & Kang, M. (2018). How manufacturers' long-term orientation toward suppliers influences outsourcing performance. Industrial Marketing Management, 74, 288-297.
Liao, S. H., Hu, D. C., & Shih, Y. S. (2021). Supply chain collaboration & innovation capability: the moderated mediating role of quality management. Total Quality Management & Business Excellence, 32(3-4), 298-316.
Liao, S., H., Hu, D., C. & Ding, L. W. (2017). ‘Assessing the influence of supply chain collaboration value innovation, supply chain capability & competitive advantage in Taiwan’s networking communication industry’, International Journal of Production Economics, 191, 143-153.
Lichtenthaler, U. (2017). ‘Shared value innovation: linking competitiveness & societal goals in the context of digital transformation’, International Journal of Innovation & Technology Management, 14(4).
Luo, Z., Chen, X. & Kai, M. (2018). The effect of customer value & power structure on retail supply chain product choice & pricing decisions. Omega, 77: 115-126.
Mason, J. 2002. Qualitative Researching, London, SAGE Publications.
Matthyssens, P., Vandenbempt, K. & Berghman, L. (2006). ‘Value innovation in business markets: Breaking the industry recipe’, Industrial Marketing Management, 35: 751–761.
Maury, B. (2018). Sustainable competitive advantage & profitability persistence: Sources versus outcomes for assessing advantage. Journal of Business Research, 84: 100-113.
Mele, , Russo Spena, T., & Colurcio, M. (2010). Co-creating value innovation through resource integration. International Journal of Quality & Service Sciences, 2(1). 60-78.
Mele, C. (2009). ‘Value innovation in B2B: learning, creativity, & the provision of solutions within Service-Dominant Logic’, Journal of Customer Behaviour, 8(3): 199-220.
Miles M.B, Huberman M. (1994). Qualitative Data Analysis: A Sourcebook of New Methods. Beverly Hills, CA: Sage Publications
Mira, M., Choong, Y., & Thim, C. (2019). Mediating role of port supply chain integration between involvement of human resource practices & port performance in Kingdom of Saudi Arabia. Uncertain Supply Chain Management, 7(3), 507-516.
Mora Cortez, R. & Johnston, W.J. (2019), Cultivating organizational wisdom for value innovation. Journal of Business & Industrial Marketing, 34(6): 1171-1182.
Mühlbacher, H. & Böbel, I. (2018). ‘From zero-sum to win-win - Organisational conditions for successful shared value strategy implementation’, European Management Journal, Volume 37(3): 313-324
Nunnaly, J. C. (1978). Psychometric theory. McGraw-Hill.
Pettit, S., & Beresford, A. (2009). Critical success factors in the context of humanitarian aid supply chains. International Journal of Physical Distribution & Logistics Management, 39(6), 450-468.
Polo-Redondo, Y., & Cambra-Fierro, J. J. (2005). Moderating effect of type of product exchanged in long-term orientation of firm-supplier relationships: an empirical study. Journal of Product Brand Management, 14(7), 424-437.
Porter, M. (2008). Competitive advantage: Creating & sustaining superior performance, Simon & Schuster, New York.
Porter, M. E. (1980), Competitive strategy: techniques for analyzing industries & competitors, Free Press, New York.
Porter, M. E. (1996). What is strategy? Harvard Business Review, November & December, 61 – 78 [online] http://www.hbs.edu/faculty/Pages/item.aspx?num=10698 (Accessed 22 September 2018).
Qudah, M. a. A. & Hashem, T. N. (2018), The Impact of Applying the Blue Ocean Strategy on the Achievement of a Competitive Advantage: A Field Study Conducted in the Jordanian Telecommunication Companies. International Business Research, 11(9): 108-118.
Ramalho, R., Adams, P., Huggard, P., Hoare, K., (2015), Literature Review & Constructivist Grounded Theory Methodology, Qualitative Social Research, 16(3).
Ramdas, K. & Spekman, R. E. (2000), Chain or shackles: understanding what drives supply-chain performance. Interfaces, 30(4): 3-21.
Ranganathan, R., Ghosh, A. & Rosenkopf, L. (2018). Competition–cooperation interplay during multifirm technology coordination: The effect of firm heterogeneity on conflict & consensus in a technology standards organization. Strategic Management Journal, 32(12): 3193-3221.
Ritchie, & Lewis, J. 2003. Qualitative Research Practice: A Guide for Social Science Students & Researchers, London, SAGE Publications.
Rust, R. T. & Oliver, R. L. (2000), Should we delight the customer? Journal of the Academy of Marketing Science, 28(1): 86.
Santos, J. R. A. (1999). Cronbach’s alpha: A tool for assessing the reliability of scales. Journal of extension, 37(2), 1-5.
Sarvar, R., Parizadi, T., & Hoseini Amini, H. (2010). The place of Delphi technique in urban management & planning. Journal of Urban Management Studies, 2(4), 165-185. (In Persian).
Scherer, F. M. (1970), Industrial market structure & economic performance, Rand NcNally, Boston.
Sheth, J. N., Newman, B. I. & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2): 159-170.
Shih, T.-H., & Fan, X. (2009). Comparing response rates in e-mail & paper surveys: A meta-analysis. Educational Research Review, 4(1): 26–40
Stanco, M., Nazzaro, C., Lerro, M., & Marotta, G. (2020). Sustainable Collective Innovation in the Agri-Food Value Chain: The Case of the “Aureo” Wheat Supply Chain. Sustainability, 12(14), 5642.
Straub, A. (2011). ‘Maintenance contractors acting as service innovators’, Construction Innovation, 22(2): 179–189.
Strauss, A., Corbin, J., (1994), Grounded Theory Methodology: An Overview, In N. Denzin & Y. Lincoln Handbook of Qualitative Research, 1st ed, SAGE Publications, 273–284.
Sundararajan, T. P., Kee, D. M. H., Albert, P. J., Subramaniam, M., Thirupathi, H., Angarita, L. S. C., & Pandey, R. (2020). The Effects of Organizational Culture on Employee Performance: A Study of the Edge Newspaper. International Journal of Applied Business and International Management, 5(2), 44-53.
Theeranuphattana, A. & Tang, J. C. S. (2007). A conceptual model of performance measurement for supply chains: Alternative considerations. Journal of Manufacturing Technology Managemen, 19(1): 125-148.
Treacy, M. & Wiersema, F. (2007). The discipline of market leaders: Choose your customers, narrow your focus, and dominate your market, Basic Books, London.
Wamba, F. S. & Akter, S. (2015). Big Data Analytics for Supply Chain Management: A Literature Review & Research Agenda, Enterprise & Organizational Modeling & Simulation’, Lecture Notes in Business Information Processing, Vol. 231.
Woodruff, R. B. (1997), Customer value: the next source for competitive advantage. Journal of the academy of marketing science, 25(2): 139.
Yan, T., Yang, S. & Dooley, K. (2017). A theory of supplier network-based innovation value’, Purchasing & Supply Management, 23(3): 153-162.
Yang, R., Díaz, V. G., & Hsu, C. H. (2021). Use of emotional intelligence to promote innovation among employees in the work environment through qualitative and quantitative analysis. Aggression and Violent Behavior, 101589.
Yin, R. K. 2009. Case Study Research: Design & Methods, California, SAGE Publications.
Zamani, B., & Babaei, E. (2021). A Critical Review of Grounded Theory Research in Urban Planning & Design. Planning Practice & Research, 36(1), 77-90.
_||_
