طراحی و ارزیابی یک نظریه داده بنیاد برای توسعه نوآوری ارزش از سطح درون سازمانی به زنجیره تامین
الموضوعات :
Ebrahim Rasti Borazjani Faghat
1
,
Naser Khani
2
,
Akbar Alem Tabriz
3
1 - Department of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
2 - Department of managment, Najafabad Branch,Islamic Azad University,Najafabad,Iran.
3 - Department of Management, Shahid Beheshti University, Tehran, Iran.
الکلمات المفتاحية: نظریه داده بنیاد, نوآوری ارزش مشارکتی, نوآوری ارزش, زنجیره تامین,
ملخص المقالة :
یکی از رویکردهای نوین که می توان با استفاده از آن اثربخشی و کارایی زنجیره تامین را افزایش داد، نوآوری ارزش مشارکتی در زنجیره تامین است. تفاوت بین نوآوری ارزش و نوآوری ارزش مشارکتی، سطح فعالیت آنهاست. با وجود اینکه برخی پژوهش ها اقدام به بیان اهمیت نوآوری ارزش در بخش های مختلف سازمان و تا حدی معرفی نوآوری ارزش مشارکتی نموده اند، تا کنون پژوهشی در زمینه ارائه یک چهارچوب و یا مدل برای مدیریت نوآوری ارزش در سطوح بین سازمانی انجام نشده است. هدف اصلی از تحقیق حاضر، پر کردن این شکاف تحقیقاتی بوده است. در این تحقیق آمیخته با انجام مصاحبه های نیمه ساختاریافته با مدیران پتروشیمی و نخبگان آکادمیک داده های مورد نیاز جمع آوری و به روش نظریه داده بنیاد برساختی، تحلیل شده اند. انتخاب نمونه ها بر اساس اصول روش نظریه داده بنیاد به روش هدفمند انجام شد. پایایی نتایج از طریق محاسبه دو شاخص ارزیابی و تائید گردیده است. پس از تحلیل داده ها به وسیله نرم افزار مکس‌کیو‌دی‌ای، نظریه ای برای مدیریت نوآوری ارزش مشارکتی در زنجیره تامین پیشنهاد شده است. نظریه پیشنهادی نشان می دهد که چگونه می توان از طریق افزایش انطباق، بهبود ارتباطات، افزایش همکاری، افزایش اعتماد، افزایش تعهد، وابستگی متقابل در عین حفظ استقلال و به طور همزمان کاهش هزینه ها به نوآوری ارزش مشارکتی در زنجیره تامین دست یافت. پس از طراحی نظریه، ابعاد آن از طریق تلفیق رویکرد نظریه داده بنیاد با روش دلفی مورد ارزیابی و تائید قرار گرفت.
المصادر:
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Fynes, B., Voss, C., & de Búrca, S. (2005). The impact of supply chain relationship quality on quality performance. International Journal of Production Economics, 96(3), 339-354.
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Groth, J. (1994). The exclusive value principle–a concept for marketing. Journal of Product Brand Management, 3(3): 08-18.
Gunasekaran, A., Patel, C. & Mcgaughey, R. (2004). A framework for supply chain performance measurement. International journal of production economics, 87(3): 333-347.
Haji Gholam Saryazdi, A., & Ghavidel, M. (2018). Waste management in a wire & cable company through system dynamics approach. International Journal of Quality & Reliability Management, 35(7): 1445-1458.
Henrike, H., W. & Schultz, C. (2014). ‘The impact of health care professionals' service orientation on patients innovative behavior’, Health Care Management Review, 39(4): 329–339.
Hensel P., Glinka B., (2018). Grounded Theory, In: Ciesielska M., Jemielniak D., (eds). Qualitative Methodologies in Organization Studies, UK: Palgrave Macmillan.
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Hinterhuber, A. & Liozu, S. M. (2014). Is innovation in pricing your next source of competitive advantage? Business Horizons, 57(3): 413-423.
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Hsu, Y., Hsu, L. & Yeh, C.-W. (2010). A cross-cultural study on consumers level of acceptance toward marketing innovativeness. African Journal of Business Management, 4(6): 1215-1228.
Huber, F., Herrmann, A. & Morgan, R. (2001). Gaining competitive advantage through customer value oriented management. Journal of consumer marketing, 18(1): 41-53.
Hurworth, R. (2004). Delphi technique. Encyclopedia of evaluation, 109-110.
Johnsen, T. E. (2009). Supplier involvement in new product development & innovation: Taking stock & looking to the future. Journal of Purchasing & Supply Management, 15(3): 187-197.
Joiner, B. L., Reynard, S. & Ando, Y. (1994). Fourth generation management: The new business consciousness, McGraw Hill Professional, New York.
Kalaian, S., & Kasim, R. M. (2012). Terminating sequential Delphi survey data collection. Practical Assessment, Research, & Evaluation, 17(1), 5.
Kaufman, J. J. (1998). Value management: Creating competitive advantage, Thomson Crisp Learning, Menlo Park.
Khalifa, S. (2004). Customer value: a review of recent literature & an integrative configuration. Management decision, 42(5): 645-666.
Kim, W. C. & Mauborgne, R. (2005). Blue ocean strategy, Harvard Business School Press, Boston.
Kim, W. C. & Mauborgne, R. A. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space & make the competition irrelevant, Harvard business review Press, Boston.
Kim, W. C. & Mauborgne, R. (2017). Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence & Seize New Growth, Hachette Books, New York.
Ko, H., T. & Lu, H., P. (2010). Measuring innovation competencies for integrated services in the communications industry. Journal of Service Management, 21(2): 162–190.
Komulainen, H., Saraniemi, S., Ulkuniemi, P., Ylilehto, M. & Planning (2018). End-customer value restructuring the financial service supply chain. Marketing Intelligence, 36(6): 709-720.
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