Green Supply Chain Management Business Strategy Selection Using Analytical Network Process

Subject Areas : Sustainable Development

Sahar Sadat  Ahmadinejad ¹ (M.Sc. Industrial management, Islamic Azad University, Yazd)
Mohammad  Karimi Zarchi ² (PhD student, Industrial Management, University of Tehran, Iran)
Mohammad Reza  Fathi ³ (Assistant Professor, Department of Management and Accounting, College of Farabi, University of Tehran, Qom, Iran *(Correspondence Author))

Received: 2016-11-13 Accepted : 2017-01-18 Published : 2020-03-20

Keywords: Green Supply Chain Management, Multi-criteria decision-making, ANP, Business Strategy,

Abstract :

In today's global business, competition is very intense between organizations and to impress clients, organizations need to put themselves in a better position than competitors. Environmentally friendly and compatible with environmental requirements are the way to distinguish from other competitors. If the competitors have benefited from the green supply chain management, the company will be under greater pressure to establish a green supply chain management. Customers also have an important role to deploy. Thus, strategic management, green supply chain is requirement for success in today's competitive market and should be considered seriously.  The aim of this study was to identify and rank the green supply chain management strategies using ANP method. Numbers of criteria identified in this study are 14 criteria in four categories: green design, green shopping, green manufacturing and marketing. The results showed that among the four risk-based strategies, efficiency-oriented, innovation-driven closed loop, efficiency-oriented strategy is the optimal strategy. In addition, the standard of green design has the highest priority.

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