Investigating the role of green nudge on environmental organizational behaviors with regard to the mediating role of corporate social responsibility and unconscious mind in the steel industry

Subject Areas : Environmental managment

Leila Andervazh ¹ ( Assistant Professor, department of Business management, khorramshahr international branch, Islamic Azad University, Khorramshahr, Iran. *(Corresponding Author) )
Sanaz Ohodi ² ( Phd student, department of Business management, Islamic Azad University, Rudehen, Iran. )

Received: 2023-09-04 Accepted : 2024-01-17 Published : 2024-06-21

Keywords: green nudge, environmental organizational behaviors, corporate social responsibility, unconscious mind,

Abstract :

Background and Objective: Today, the performance of the steel industry in the environmental field is strictly under the control and supervision of the governments and environmental institutions in the countries. Considering the importance of the environmental performance of this industry and its impact on sustainable development, the present research was conducted with the aim of investigating the role of green nudge on environmental organizational behaviors with regard to the mediating role of corporate social responsibility and unconscious mind in the steel industry.

Material and Methodology: In terms of the type of goal, this research has been done in an applied, descriptive manner and with a survey approach. In this research, the statistical population consistes of 350 active employees of Ghadir Steel Company in Niris, who were selected through convenience sampling. Partial least squares approach was used for data analysis and the software used in this research is Smart PLS-2. Convergent validity was used to measure validity, and Cronbach’s alpha was used to measure reliabitity, and its coefficient is greater than 0.7 for all research constructs.

Findings: The findings of this research indicated that green nudges have a positive and significant effect on both organizational environmental behaviors and corporate social responsibility and the unconscious mind. On the other hand, the positive and significant effect of corporate social responsibility and unconscious mind on organizational environmental behavior was confirmed in Niriz Steel Company.

Discussion and Conclusion: Finally, the results of this research showed that both corporate social responsibility and the unconscious mind play a mediating role in the relationship between green nudge and environmental organizational behaviors. Also, some factors that can contribute to a healthy environment in addition to corporate social responsibility are attention to green human resource management and green behaviors of employees. Therefore, future researches are suggested to examine the relationship of this concept with other mentioned topics. Since the current research was conducted only in a limited industrial environment, it is suggested to future researches to test this research in other companies, industries and cities.

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