Identifying and prioritizing the key indicators of financial technology evaluation in Iran's banking industry based on the DNAP technique

Subject Areas : Journal of Investment Knowledge

Taher  Alizadeh ¹ (Ph.D Student in Financial Engineering, Department of Management, Karaj Branch, Islamic Azad University, Karaj, Iran.)
zohreh  mousavi kashi ² (Assistant Professor, Department of Management, Karaj Branch, Islamic Azad University, Karaj, Iran)
Azam  Shokri Cheshmeh Sabzi ³ (Assistant Professor, Department of Accounting, Karaj Branch, Islamic Azad University, Karaj, Iran)

Received: 2023-06-24 Accepted : 2023-07-10 Published : 2024-09-22

Keywords: Bank, Theme Analysis, Financial Technology, electronic banking, DNAP,

Abstract :

The purpose of this research is to identify and prioritize the key indicators of financial technology evaluation in Iran's banking industry based on the DNAP technique, In this research, using a mixed-method design. This research is exploratory-descriptive based on the method of data collection and nature and development-applied in terms of purpose. In order to achieve the goals of the research using the snowball method, the opinions of 12 banking experts and university professors were used until the theoretical saturation stage. The process of data analysis was done in two stages. First: Identifying the key indicators of financial technology evaluation in Iran's banking industry through interviews and using thematic analysis method; Second: Determining the effectiveness, effectiveness and the degree of importance of the components through the questionnaire and DNAP method. The results of the research showed that the key indicators for evaluating financial technology in Iran's banking industry are 20 sub-indices as well as six main indicators including, new revenue models, interaction of financial technologies with customers , organizational innovation, and financial technology, technological innovation, organizational innovation and new business partners. The results of this research can be considered and used in the evaluation of the financial technology in Iran's banking industry

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